Google and Yahoo share the mobile market in advance.
Studies show that the search will be one of the most popular features on a mobile phone. Who will control the search - he will receive the lion's share of advertising revenue. This is such a big money that you can even make free mobile communications for all users. It is not surprising that a fierce backstage struggle is unfolding between the largest Internet portals, writes GigaOM .
The testing ground for mobile access are Japan and Korea. For example, among Korean cellular subscribers, today 15% use mobile search . For comparison, in the UK this figure does not exceed 8%, while in other countries it is even less.
Internet portals, primarily Google , make every effort to stake out a place in this market before it is too late. For example, as early as next month, Google, together with the Korean mobile operator SK Telecom, will present a mobile version of the search engine.
The leader in the mobile search market is Google. Studies have shown that in the US, about 5.25 million people used Google search, while Yahoo search was 4 million, and MSN search was about 1 million.
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However, the mobile market is very different from the usual Internet. Here, Google cannot rely solely on the strength of its brand. To maintain leadership, it is imperative to make agreements with mobile operators and mobile phone manufacturers. Competitors, too, do not sleep: last week, Microsoft entered into an agreement with the American operator Sprint .
But Google has started working in this direction even earlier and has already achieved some success. Here is a list of mobile operators with which Google has already reached an agreement with the date of the transaction (reverse chronology). As you can see, even the Russian operator Beeline is on the list.
Leap Wireless - 11/6/2006
SK Telecom - 30. 10.2006
NTT DoCoMo - 10/5/2006
Celcom - 09/20/2006
Optus - 14.9.2006
KDDI - 07.7.2006
Beeline - May 16, 2006
Telefonica - 3.5.2006
Vodafone - 14.2.2006
T-Mobile EU - 29.6.2005
And here is a list of mobile phone manufacturers and other players in the mobile market, with whom Google has entered into various kinds of deals.
Nokia - 05.5.2006
BenQ - 04.27.2006
Sony Ericsson - 28.2.2006
Opera - 01/24/2006
Research in Motion - 12.1.2006
Motorola - 5.1.2006
Most likely, corporations Yahoo and Microsoft are also taking a lot of activity in this direction. As you can see, the division of the future multi-billion dollar market is in full swing.
The testing ground for mobile access are Japan and Korea. For example, among Korean cellular subscribers, today 15% use mobile search . For comparison, in the UK this figure does not exceed 8%, while in other countries it is even less.
Internet portals, primarily Google , make every effort to stake out a place in this market before it is too late. For example, as early as next month, Google, together with the Korean mobile operator SK Telecom, will present a mobile version of the search engine.
The leader in the mobile search market is Google. Studies have shown that in the US, about 5.25 million people used Google search, while Yahoo search was 4 million, and MSN search was about 1 million.
')
However, the mobile market is very different from the usual Internet. Here, Google cannot rely solely on the strength of its brand. To maintain leadership, it is imperative to make agreements with mobile operators and mobile phone manufacturers. Competitors, too, do not sleep: last week, Microsoft entered into an agreement with the American operator Sprint .
But Google has started working in this direction even earlier and has already achieved some success. Here is a list of mobile operators with which Google has already reached an agreement with the date of the transaction (reverse chronology). As you can see, even the Russian operator Beeline is on the list.
Leap Wireless - 11/6/2006
SK Telecom - 30. 10.2006
NTT DoCoMo - 10/5/2006
Celcom - 09/20/2006
Optus - 14.9.2006
KDDI - 07.7.2006
Beeline - May 16, 2006
Telefonica - 3.5.2006
Vodafone - 14.2.2006
T-Mobile EU - 29.6.2005
And here is a list of mobile phone manufacturers and other players in the mobile market, with whom Google has entered into various kinds of deals.
Nokia - 05.5.2006
BenQ - 04.27.2006
Sony Ericsson - 28.2.2006
Opera - 01/24/2006
Research in Motion - 12.1.2006
Motorola - 5.1.2006
Most likely, corporations Yahoo and Microsoft are also taking a lot of activity in this direction. As you can see, the division of the future multi-billion dollar market is in full swing.
Source: https://habr.com/ru/post/4707/
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