Yahoo contracts with the US newspaper industry
The introduction of content providers to online financial flows is one of the biggest problems facing the global media industry. Currently, there is a clear bias on the Internet towards search services that receive the lion’s share of advertising revenue, while content providers don’t get almost anything. Professional newspaper associations are beginning to unite efforts in the fight against search engines , and in some places they even sue them .
The agreement between Yahoo and the US newspaper industry can be a key stage, after which the situation will begin to change in the other direction. It concerns the use of optimization of newspaper content for search engines, deduction of advertising revenue and the sharing of various technologies. Although the agreement was signed with regional newspapers, in fact in the US it is they who form the basis of the entire newspaper industry. There are only four federal newspapers . This is an order of magnitude less than, for example, in Russia.
Collaboration starts small. In the first stage, publishers of 176 regional newspapers will publish vacancies on recruitment on the HotJobs site owned by Yahoo , and will also start using Yahoo technologies on their own sites, including the HotJobs job engine, Yahoo Maps, local maps, local search and other local services of the largest Internet portal.
However, the strategic goal of cooperation is to optimize newspaper content for the Yahoo search engine. Among other things, optimization includes tagging of all newspaper articles with subject tags (tags). It is planned that optimized newspaper content will begin to appear in the Yahoo index in 2007. Newspapers will receive contributions from contextual advertising, although the amount of deductions is not reported.
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From the newspaper industry, the agreement was signed by seven publishing houses: MediaNews Group, Hearst, Belo, EW Scripps, Journal Register Company, Lee Enterprises and Cox Enterprises. They own newspapers in 38 states, the cumulative circulation of which exceeds 12 million.
With the help of regional newspapers, Internet company Yahoo is trying to enter the market of regional advertising and private ads. The size of this market in the United States is now estimated at $ 3.4 billion, and by 2010, according to Yahoo’s management, it should grow to $ 12.4 billion.
The agreement between Yahoo and the US newspaper industry can be a key stage, after which the situation will begin to change in the other direction. It concerns the use of optimization of newspaper content for search engines, deduction of advertising revenue and the sharing of various technologies. Although the agreement was signed with regional newspapers, in fact in the US it is they who form the basis of the entire newspaper industry. There are only four federal newspapers . This is an order of magnitude less than, for example, in Russia.
Collaboration starts small. In the first stage, publishers of 176 regional newspapers will publish vacancies on recruitment on the HotJobs site owned by Yahoo , and will also start using Yahoo technologies on their own sites, including the HotJobs job engine, Yahoo Maps, local maps, local search and other local services of the largest Internet portal.
However, the strategic goal of cooperation is to optimize newspaper content for the Yahoo search engine. Among other things, optimization includes tagging of all newspaper articles with subject tags (tags). It is planned that optimized newspaper content will begin to appear in the Yahoo index in 2007. Newspapers will receive contributions from contextual advertising, although the amount of deductions is not reported.
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From the newspaper industry, the agreement was signed by seven publishing houses: MediaNews Group, Hearst, Belo, EW Scripps, Journal Register Company, Lee Enterprises and Cox Enterprises. They own newspapers in 38 states, the cumulative circulation of which exceeds 12 million.
With the help of regional newspapers, Internet company Yahoo is trying to enter the market of regional advertising and private ads. The size of this market in the United States is now estimated at $ 3.4 billion, and by 2010, according to Yahoo’s management, it should grow to $ 12.4 billion.
Source: https://habr.com/ru/post/4698/
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