Lecture by Maria Chernitskaya “Contextual advertising is not so simple”

On Tuesday, December 16, a lecture by Maria Chernitskaya will take place in Moscow “Contextual advertising - everything is not so simple. Features of contextual advertising campaigns ", organized by the Faculty of Business Informatics, SU-HSE. Maria Chernitskaya is the General Director of the ICONTEXT contextual advertising agency.

The following questions will be revealed during the lecture.

• What is context?
• Why is there so much talk about contextual advertising?
• How to make an ad?
• Contextual advertising or optimization?
• Contextual advertising is needed by all, but how to cope with it?

The lecture is held in the framework of the scientific master's seminar "Electronic Business" of the Department of Innovation and IT Business and the professional retraining program "Management in the Field of Electronic Business and Internet Projects". All are welcome.

External listeners need to register before 14:00 on December 16, sending an application indicating the full name, organization, contacts to e-mail: jtaratuhina@hse.ru (contact person: Taratukhina Julia Valerievna) or by calling (495) 771 -32-38 (contact person: Khrustaleva Irina Ivanovna).
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Tuesday, December 16th, start at 6:10 pm
Address: Moscow, st. Brick, 33/5 , aud. 902