Gallup has measured the audience leading sites
TNS Gallup Media presented the first Web Index dashboard data to its customers, namely the October audience measurement results for 13 sites, most of which are online versions of paper-based media. The study revealed the volume of the audience of these sites and its socio-demographic characteristics. In the presentation of TNS Gallup Media, published by MediaRevolution, it is reported that the panel represents the population of Moscow aged 12-54 years using the Internet at home or at work. The general population of the panel was 3042 thousand people, and its size was 2000 people.
The results of the panel on the audience of Internet projects are preceded by the data of the installation study on the audience of the Runet as a whole. According to them, the monthly Internet audience in Moscow in October amounted to 3.86 million people. In Russia, in May-July, 20% of the urban population over the age of 16 came out to the Network, namely, 15.6 million people, and this figure is 800 thousand more than March with April.
The second part of the report, as already mentioned, includes a study of 13 Internet projects, among which are Yandex, Mail.ru, KM.ru, online publications Utro.ru and Gazeta.ru, as well as online versions of print media - Afisha.ru, Aif.ru, Kommersant.ru, KP.ru, Sovsport.ru, TimeOut.ru, Vedomosti.ru, projects by K. Rykov. Recall, "Rambler" and RBC, two notable players in the Internet industry, refused to participate in TNS Gallup Media projects.
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From media sites that are not only online, KP.ru, the Komsomolskaya Pravda Internet project, is the most popular. His average daily audience on the weekdays of the last month was 59.7 thousand people. At the same time, the average number of readers of a single issue of KP in Moscow, according to July TNS Gallup Media data, exceeded 442 thousand people (over 16 years old), Kommersant reports. Thus, the approximate ratio of the online audience to the print version of the audience is 13.5%. The “Kommersant” itself, which has about 24 thousand people on its website on weekdays, has a similar ratio to 16%, from “Vedomosti” - to 8%, and from “Soviet Sport” - to 18%.
The “leisure” entertainment media, Afishi and TimeOut, have a more impressive ratio of online and offline audiences: it’s 60% for the first edition and 110% for the second edition. That is, TimeOut is much more often read on the Internet, rather than bought in the "real".
The audience of publications exclusively on the web is not small either. So, the absolute leader of attendance is - the edition Utro.ru, collecting 93.5 thousand people on weekdays. The popularity rating is also high for the projects of the E. Rykov’s publishing house (Vzglyad, Dni.ru), however, the statistics are given on the totality of these projects, and it is difficult to understand how much, for example, the Vzglyad newspaper, which is preparing to go out on paper, is ahead of attendance. Utro.ru.
Statistics on portals indicates that the main page of Yandex is gaining about 1,063.4 thousand people per business day. The page Mail Mail is much more popular than the capital Mail.ru and on weekdays 942.3 thousand people are visited. The remaining information is available in a published presentation.
The results of the panel on the audience of Internet projects are preceded by the data of the installation study on the audience of the Runet as a whole. According to them, the monthly Internet audience in Moscow in October amounted to 3.86 million people. In Russia, in May-July, 20% of the urban population over the age of 16 came out to the Network, namely, 15.6 million people, and this figure is 800 thousand more than March with April.
The second part of the report, as already mentioned, includes a study of 13 Internet projects, among which are Yandex, Mail.ru, KM.ru, online publications Utro.ru and Gazeta.ru, as well as online versions of print media - Afisha.ru, Aif.ru, Kommersant.ru, KP.ru, Sovsport.ru, TimeOut.ru, Vedomosti.ru, projects by K. Rykov. Recall, "Rambler" and RBC, two notable players in the Internet industry, refused to participate in TNS Gallup Media projects.
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From media sites that are not only online, KP.ru, the Komsomolskaya Pravda Internet project, is the most popular. His average daily audience on the weekdays of the last month was 59.7 thousand people. At the same time, the average number of readers of a single issue of KP in Moscow, according to July TNS Gallup Media data, exceeded 442 thousand people (over 16 years old), Kommersant reports. Thus, the approximate ratio of the online audience to the print version of the audience is 13.5%. The “Kommersant” itself, which has about 24 thousand people on its website on weekdays, has a similar ratio to 16%, from “Vedomosti” - to 8%, and from “Soviet Sport” - to 18%.
The “leisure” entertainment media, Afishi and TimeOut, have a more impressive ratio of online and offline audiences: it’s 60% for the first edition and 110% for the second edition. That is, TimeOut is much more often read on the Internet, rather than bought in the "real".
The audience of publications exclusively on the web is not small either. So, the absolute leader of attendance is - the edition Utro.ru, collecting 93.5 thousand people on weekdays. The popularity rating is also high for the projects of the E. Rykov’s publishing house (Vzglyad, Dni.ru), however, the statistics are given on the totality of these projects, and it is difficult to understand how much, for example, the Vzglyad newspaper, which is preparing to go out on paper, is ahead of attendance. Utro.ru.
Statistics on portals indicates that the main page of Yandex is gaining about 1,063.4 thousand people per business day. The page Mail Mail is much more popular than the capital Mail.ru and on weekdays 942.3 thousand people are visited. The remaining information is available in a published presentation.
Source: https://habr.com/ru/post/4691/
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