"Rumetrit" in a new way
Rambler has updated its research project Rumetrika , which was created in 2001 to help professionals engaged in the fields of Internet marketing and advertising. All this time, “Rumetrika” periodically published statistics related to the thematic distribution of sites, their attendance, gave information about search queries, appeals to online stores, the dynamics of user activity and the volumes of Runet.
Now the project includes a new service "Trends" , which makes it possible to analyze the popularity of search queries. It takes into account the geographical factor - it offers statistics on hits on a particular word, indicating from which region and city the request was made. In addition, "Trends" determine how intense the time was the interest of people in a particular subject. Like all other Rumetrics results, the Trends data is the data of the Rambler search engine.
It is reported that in the new version of the project, the general structure of the Interests subsections (the Audience section) and the Themes subsection (the Sites section) has been changed - it now corresponds to the Rambler's Top100 structure. "This will allow marketing services to track changes in the industry and adjust their plans to reflect changes in the interests of the Internet audience," the company said.
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In addition, the geographical distribution of the audience of the participating sites is being displayed in a new way. On the one hand, the counting is carried out by several geographical groups, on the other hand, it is possible to view data on geographical units (the share of visitors to geographical units is at least 0.01%). It is also known that the own content of Rumetrics will now be supplemented by materials from the largest research centers in Russia.
“If anyone can measure a Runet, then this is Rambler, because we have something to measure it,” says Rambler Internet Holding CEO Denis Kalinin. “We want to make RUmetrik a modern project accumulating the fullest possible information on research of the Internet audience.” Our plans include developing the service part of the project and conducting joint research with our colleagues. ” By the end of the year, according to Mr. Kalinin, it is planned to connect several new research projects - “both according to the data of“ Rambler ”and according to the statistics of partners”.
Now the project includes a new service "Trends" , which makes it possible to analyze the popularity of search queries. It takes into account the geographical factor - it offers statistics on hits on a particular word, indicating from which region and city the request was made. In addition, "Trends" determine how intense the time was the interest of people in a particular subject. Like all other Rumetrics results, the Trends data is the data of the Rambler search engine.
It is reported that in the new version of the project, the general structure of the Interests subsections (the Audience section) and the Themes subsection (the Sites section) has been changed - it now corresponds to the Rambler's Top100 structure. "This will allow marketing services to track changes in the industry and adjust their plans to reflect changes in the interests of the Internet audience," the company said.
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In addition, the geographical distribution of the audience of the participating sites is being displayed in a new way. On the one hand, the counting is carried out by several geographical groups, on the other hand, it is possible to view data on geographical units (the share of visitors to geographical units is at least 0.01%). It is also known that the own content of Rumetrics will now be supplemented by materials from the largest research centers in Russia.
“If anyone can measure a Runet, then this is Rambler, because we have something to measure it,” says Rambler Internet Holding CEO Denis Kalinin. “We want to make RUmetrik a modern project accumulating the fullest possible information on research of the Internet audience.” Our plans include developing the service part of the project and conducting joint research with our colleagues. ” By the end of the year, according to Mr. Kalinin, it is planned to connect several new research projects - “both according to the data of“ Rambler ”and according to the statistics of partners”.
Source: https://habr.com/ru/post/4681/
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