Google: “Speed First”
YouTube is a more successful project than Google Video , says Marissa Mayer, vice president of Google . The main reason is that users can see their content on YouTube right after posting.
“YouTube allows users to instantly view their video,” says Mayer. Her words, spoken at the Web 2.0 Conference , quoted News.com . “That's why this service is so good.” In contrast, on Google Video, people have to wait 2-4 hours for their files to be checked, and only after this video will be published.
In a search study, Google tried to figure out how many search results should be displayed on the default page. Users answered "the more the better." After that, the company conducted an experiment in which some users were given 30 results by default, but the page load took an average of half a second more than usual. As a result, users most often changed the settings to “normal mode” - 10 results. "As a result, it became clear that we will not change the search results."
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The results of such studies are used in the development of all products of the company, especially GMail , built on AJAX.
During the study of the behavior of users of Google Maps, it was noted that the main page of the service "weighs" more than 100 kilobytes. “And we put Maps on a diet, reducing the page size by 20-30%. Visitors appreciated these changes, ”says Mayer.
“Web surfers” want to see the result immediately, otherwise they just leave the site. Speed is a key aspect of Webdvol applications, says Mayer. As the most striking example in this area, Mayer points to the largest encyclopedia to which all comers make changes - Wikipedia .
Google is now paying special attention to working on applications for mobile devices. When working with them, you perfectly understand all the “charms” of a slow connection, which makes it difficult to interact with web applications. “Yes, services like Google Maps for Mobile are not bad, but they are still very slow. But soon you will see how they will work faster, ”Mayer promises.
“YouTube allows users to instantly view their video,” says Mayer. Her words, spoken at the Web 2.0 Conference , quoted News.com . “That's why this service is so good.” In contrast, on Google Video, people have to wait 2-4 hours for their files to be checked, and only after this video will be published.
In a search study, Google tried to figure out how many search results should be displayed on the default page. Users answered "the more the better." After that, the company conducted an experiment in which some users were given 30 results by default, but the page load took an average of half a second more than usual. As a result, users most often changed the settings to “normal mode” - 10 results. "As a result, it became clear that we will not change the search results."
')
The results of such studies are used in the development of all products of the company, especially GMail , built on AJAX.
During the study of the behavior of users of Google Maps, it was noted that the main page of the service "weighs" more than 100 kilobytes. “And we put Maps on a diet, reducing the page size by 20-30%. Visitors appreciated these changes, ”says Mayer.
“Web surfers” want to see the result immediately, otherwise they just leave the site. Speed is a key aspect of Webdvol applications, says Mayer. As the most striking example in this area, Mayer points to the largest encyclopedia to which all comers make changes - Wikipedia .
Google is now paying special attention to working on applications for mobile devices. When working with them, you perfectly understand all the “charms” of a slow connection, which makes it difficult to interact with web applications. “Yes, services like Google Maps for Mobile are not bad, but they are still very slow. But soon you will see how they will work faster, ”Mayer promises.
Source: https://habr.com/ru/post/4678/
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