MSN will dive into Russia for advertising dollars
Microsoft leads MSN to Russia, including MSN Messenger . Advertisements placed in projects will be oriented on our person. According to Kommersant , experts do not promise Microsoft great profits in this matter, since national players dominate the Russian Internet advertising market. But to push them to foreigners have not yet succeeded.
Meanwhile, MSN Messenger instant messaging service, according to comScore Media Metrics, is the main helmsman of the global IM market. According to the published label , in May 2006, it had about 204 million users, having grown by 13% compared to last year (May 2005 - 180.7 million) - this is the largest increase among the other IM leaders. The share of ICQ, which is so popular in Russia, is rather small compared to the “piece of cake” MSN - it is 33.8 million.
MSN itself, according to Kommersant, is gaining up to half a billion users every month, making a lot of money from advertising. Thus, due to advertising placements in the first half of 2006, the corporation earned about $ 1.1 billion. Formally, MSN is available in Russia, but so far less than 1% of runet users use it.
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But by the beginning of 2007, changes in the Microsoft policy towards the Runet audience will become obvious. MSN Messenger is already Russified, the mail service oriented to Russia is being tested. In the future - the emergence of blogs and the Russian version of www.msn.com . The launch of a campaign to attract advertisers, is expected in spring 2007.
Experts believe that MSN as a platform will be in demand by Russian advertisers. Dmitry Ashmanov, general director of MindShare Interaction, notes "a large shortage of advertising space." In his opinion, the emergence of such a large foreign player with high-quality squares and traffic is very important for the domestic Internet advertising market. At the same time, the expert added that “the debut in Russia will not bring large profits to MSN”. “If MSN appears next year in Runet, it will be able to earn from $ 5 to 10 million,” he believes.
Meanwhile, MSN Messenger instant messaging service, according to comScore Media Metrics, is the main helmsman of the global IM market. According to the published label , in May 2006, it had about 204 million users, having grown by 13% compared to last year (May 2005 - 180.7 million) - this is the largest increase among the other IM leaders. The share of ICQ, which is so popular in Russia, is rather small compared to the “piece of cake” MSN - it is 33.8 million.
MSN itself, according to Kommersant, is gaining up to half a billion users every month, making a lot of money from advertising. Thus, due to advertising placements in the first half of 2006, the corporation earned about $ 1.1 billion. Formally, MSN is available in Russia, but so far less than 1% of runet users use it.
')
But by the beginning of 2007, changes in the Microsoft policy towards the Runet audience will become obvious. MSN Messenger is already Russified, the mail service oriented to Russia is being tested. In the future - the emergence of blogs and the Russian version of www.msn.com . The launch of a campaign to attract advertisers, is expected in spring 2007.
Experts believe that MSN as a platform will be in demand by Russian advertisers. Dmitry Ashmanov, general director of MindShare Interaction, notes "a large shortage of advertising space." In his opinion, the emergence of such a large foreign player with high-quality squares and traffic is very important for the domestic Internet advertising market. At the same time, the expert added that “the debut in Russia will not bring large profits to MSN”. “If MSN appears next year in Runet, it will be able to earn from $ 5 to 10 million,” he believes.
Source: https://habr.com/ru/post/4677/
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