Russian gamers will grow up with the gaming industry
Analysts Gameland and GMI Russia inform that the Russian market of legal computer and video games is increasing by about a third per year - including thanks to the development of broadband Internet access. In 2006, this market will be $ 150 million, having increased 30%. Average spending on games is increasing, the share of licensed products is growing.
Speaking about the nearest industry development trends, the researchers point out an increase in the average age of Russian gamers. Now it is 20 years old, which is an order of magnitude less than in the United States (32 years) and Western Europe (37 years). The percentage of young people playing in Russia reaches 35, but the majority of players - 52% - are between the ages of 20 and 44.
An interesting fact is that in Europe more than a third of parents are not averse to spending time playing a video game, and 80% of them admitted that occasionally it happens to play with children. The average European parent spends 19 hours a month on computer games, and almost every second player is a woman.
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Among the total number of gamers in Russia, there are 44% women, and their number will grow. The proportion of men is 56%. At the same time, there is a forecast of a shift in user preferences towards the domestic gaming product with the fact that they will more often choose consoles, refusing to play PC games.
The study showed that Russian gamers are generally well-educated people with good incomes. 44% of the players graduated from the university, 57% are qualified specialists. 40% of respondents considered themselves wealthy, 46% said the average level of income. Thus, Gameland and GMI Russia note that a survey (2,000 respondents from large cities between the ages of 14-35) refutes a whole range of existing stereotypes regarding the age and social status of toy lovers.
It is also noted that the Russian gaming industry has recently been inclined to expand to the prosperous countries of the West and Southeast Asia, which is associated with the possibility of making a profit there, far exceeding the Russian one. Thus, the cost of a copy of a game sold in the USA, Western Europe, and Southeast Asia is $ 30-50, while in our country the game will cost more than $ 10 poorly (especially in the provinces). "At the same time, the cost of producing the game can pay back the Russian market, but it will not bring a serious profit that will interest the developer in business development," the researchers summarize.
Speaking about the nearest industry development trends, the researchers point out an increase in the average age of Russian gamers. Now it is 20 years old, which is an order of magnitude less than in the United States (32 years) and Western Europe (37 years). The percentage of young people playing in Russia reaches 35, but the majority of players - 52% - are between the ages of 20 and 44.
An interesting fact is that in Europe more than a third of parents are not averse to spending time playing a video game, and 80% of them admitted that occasionally it happens to play with children. The average European parent spends 19 hours a month on computer games, and almost every second player is a woman.
')
Among the total number of gamers in Russia, there are 44% women, and their number will grow. The proportion of men is 56%. At the same time, there is a forecast of a shift in user preferences towards the domestic gaming product with the fact that they will more often choose consoles, refusing to play PC games.
The study showed that Russian gamers are generally well-educated people with good incomes. 44% of the players graduated from the university, 57% are qualified specialists. 40% of respondents considered themselves wealthy, 46% said the average level of income. Thus, Gameland and GMI Russia note that a survey (2,000 respondents from large cities between the ages of 14-35) refutes a whole range of existing stereotypes regarding the age and social status of toy lovers.
It is also noted that the Russian gaming industry has recently been inclined to expand to the prosperous countries of the West and Southeast Asia, which is associated with the possibility of making a profit there, far exceeding the Russian one. Thus, the cost of a copy of a game sold in the USA, Western Europe, and Southeast Asia is $ 30-50, while in our country the game will cost more than $ 10 poorly (especially in the provinces). "At the same time, the cost of producing the game can pay back the Russian market, but it will not bring a serious profit that will interest the developer in business development," the researchers summarize.
Source: https://habr.com/ru/post/4664/
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