Google will start advertising in newspapers
American newspapers will work with Google as a seller of advertising space. The Internet giant is preparing to launch the service Print Ads, which is intended to become a bridge between the print media and advertisers who have an interest in accessing offline audiences. The effectiveness of the services are going to be checked within three months, after which they will decide whether to be a service or not. It is known that more than 100 customers of the company received an offer to use Print Ads, and among the publications 50 newspapers, including the influential The New York Times and The Washington Post, wished to join the project.
According to Kommersant , some experts consider the Google initiative as an act of goodwill in relation to the traditional press, since the rapid development of advertising on the Web provokes a certain outflow of advertising dollars offline. In addition, they call this proposal very reasonable from an economic point of view: the sale of advertising space through the Internet in newspapers will significantly speed up this process and reduce costs.
Recall, experiments with attracting customers to advertising in print, Google started last year - however, this scheme was tested on IT-related magazines (PC Magazine, Maximum PC). Then, observers noted that the company, among other things, wants to look more attractive, using something more than simple text links on the Internet. But their main point was the idea of ​​the formation of universal “stores” for the sale of advertising - it does not matter whether it is online or offline. According to them, Google has shown that for this business there is no need to be included, for example, in the affairs of publishers - interest in one or another type of placement is converted into the result automatically. But the mechanism works, of course, if there is a database of advertisers as extensive as Google’s.
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It is also worth noting that the number of customers who buy advertising in print is likely to be small, and the reason for this is its relatively high price. However, it will be known for certain early next year - the alpha version of the service will be released only in January 2007. According to Searchengines.Ru, the service will be part of Google’s long-term ambition to expand the advertising platform to the media environment, including radio and television.
According to Kommersant , some experts consider the Google initiative as an act of goodwill in relation to the traditional press, since the rapid development of advertising on the Web provokes a certain outflow of advertising dollars offline. In addition, they call this proposal very reasonable from an economic point of view: the sale of advertising space through the Internet in newspapers will significantly speed up this process and reduce costs.
Recall, experiments with attracting customers to advertising in print, Google started last year - however, this scheme was tested on IT-related magazines (PC Magazine, Maximum PC). Then, observers noted that the company, among other things, wants to look more attractive, using something more than simple text links on the Internet. But their main point was the idea of ​​the formation of universal “stores” for the sale of advertising - it does not matter whether it is online or offline. According to them, Google has shown that for this business there is no need to be included, for example, in the affairs of publishers - interest in one or another type of placement is converted into the result automatically. But the mechanism works, of course, if there is a database of advertisers as extensive as Google’s.
')
It is also worth noting that the number of customers who buy advertising in print is likely to be small, and the reason for this is its relatively high price. However, it will be known for certain early next year - the alpha version of the service will be released only in January 2007. According to Searchengines.Ru, the service will be part of Google’s long-term ambition to expand the advertising platform to the media environment, including radio and television.
Source: https://habr.com/ru/post/4662/
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