Business Web 2.0
For Runet, the loudest event of the last days was, perhaps, a hysteric about the “bad” PiaRa of the new media company SUP , which on October 18, 2006 announced the acquisition of a license to serve Cyrillic LiveJournal users. That's right: not about the SUP itself, but around it. Someone said something wrong, did not finish speaking, someone did not understand or, on the contrary, understood between the lines and went and went, but let us leave it, those who wish can easily find all the links themselves. The only thing that I want to note is how cleverly the PR-service found concepts for a reciprocal verbal game in its favor: the “scandal” is now interpreted as “freedom of speech” :)
Since I am far from all actors, I will not say anything about this situation; instead, I can share one of my observations. This summer, May 30-31, St. Petersburg hosted the "St. Petersburg Internet and Advertising Conference", which I was able to attend. There Anton Nosik (now the head of the blogging service of the aforementioned SOUP) asked about the business scheme in the framework of Web 2.0, who would have the most money. This will be the one who will be able to distribute advertising from many advertisers to many small projects (in the terminology of Web 2.0, it uses the “long tail”).
I remember, then I drew an “X” (x) in my notebook. This is a monopoly scheme in the market, is it logical? It is like a state border with a single checkpoint. A single blogger, of course, of course, can earn something from advertising (I’m not talking about any difficulties of this now), but can this money be compared to those that the one who gives all bloggers to all advertisers can pass through him? Is the idea clear? :)
')
This scheme was announced at the end of May, and in August the SUP was founded, and in October, they had a license for servicing 698,000 users of LiveJournal. In my opinion, a brilliant move.
So, if you look at the facts. And now he screams the most, maybe, as usual, the one who wanted this himself, but didn’t have time?
Since I am far from all actors, I will not say anything about this situation; instead, I can share one of my observations. This summer, May 30-31, St. Petersburg hosted the "St. Petersburg Internet and Advertising Conference", which I was able to attend. There Anton Nosik (now the head of the blogging service of the aforementioned SOUP) asked about the business scheme in the framework of Web 2.0, who would have the most money. This will be the one who will be able to distribute advertising from many advertisers to many small projects (in the terminology of Web 2.0, it uses the “long tail”).
I remember, then I drew an “X” (x) in my notebook. This is a monopoly scheme in the market, is it logical? It is like a state border with a single checkpoint. A single blogger, of course, of course, can earn something from advertising (I’m not talking about any difficulties of this now), but can this money be compared to those that the one who gives all bloggers to all advertisers can pass through him? Is the idea clear? :)
')
This scheme was announced at the end of May, and in August the SUP was founded, and in October, they had a license for servicing 698,000 users of LiveJournal. In my opinion, a brilliant move.
So, if you look at the facts. And now he screams the most, maybe, as usual, the one who wanted this himself, but didn’t have time?
Source: https://habr.com/ru/post/465/
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