Representatives of the Google Reader development team met with
Robert Scoble : this is Nick Baum, product manager (left frame) and Jason Shellen, new business development manager (right). Very advanced guys who actively read RSS-feeds themselves: the first one is subscribed to 70 feeds, and the second one - approximately 280.

These two people created the
Google Reader program (first of all, for themselves). It seems that no one else participated in the development process themselves.
Although this RSS aggregator cannot yet boast of particular popularity among users, the
new version of Google Reader, which came out quite recently , is a very advanced program from a functional point of view, very similar to
Bloglines , but in some things even has a superior eminent competitor. It is very curious to look at the young programmers who created such a thing (by the way, they did the same last version).
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Work on the project began in his spare time, within the framework of the well-known 20% limit (one day per week), when Google employees can work on any projects of their own that are not related to the main activity. The manual only encourages programmers to do this — thereby increasing employee productivity and staff loyalty. The aforementioned 20%, which stand out for this business, is only the minimum limit. In some cases, allocated more time.
Speaking about his brainchild, Jason Shellen stressed that perhaps the most important feature of the new Google Reader is the ability to aggregate virtually any content
on one page . The content is simply loaded onto this single page as it is read, so you can press the PgDn key ad infinitum.
Google Reader program was created with the thought of users who want to aggregate someone else's content and re-publish it in a new form. Here it is possible. The user can create a personal page where favorite blogs will be broadcasted; This page can be put in open access. Actually, the same function is on Bloglines. It is very convenient. For example, if you are interested in the theme of a photo, then you do not need to spend time searching for the best RSS feeds by photo. It’s enough to subscribe to a single feed of your friend who is also interested in this topic and has already found and filtered the best sources of information.
In addition, Nick Baum and Jason Shellen talked about the ideas of functionality for future open APIs (the author of the blog will be able to see the number of subscribers and even the number of readers of each individual message).
Interestingly, during the interview, Nick and Jason are sitting on the steps in front of the “main plan of Google 2.0”. This “master plan” is a huge outline drawn with felt-tip pens on a white board. Version two-zero means that this is not the first time Google is trying to make a master plan for its development. Here is a new, advanced version.
However, lovers of
conspiracy theories will be disappointed, because the “master plan” is nothing more than a joke. As you can see in the survey, this is a kind of intelligence map (help:
what is intelligence map ), the central idea of ​​which is the “googler's brain”. A kind of comic algorithm, how a true employee of Google should work. There was a place for food, sleep, panic, and even alcohol.
You can watch the full interview on the video (
MOV; 150 MB ). As a bonus - a separate demo video, where Nick Baum shows hotkeys and other ways to increase productivity when working with Google Reader (
MOV ).