Google consumes 184 petabytes per month
NetCompetition.org conducted the world's first study of how much traffic Google consumes and how much it pays for it ( 27-page PDF ). The results are amazing.
It turns out that one and only company consumes 16.5% of all American traffic in the commercial consumer segment in 2008 (if you read legal traffic, the share of Google is even higher). Moreover, Google’s needs are growing at a tremendous pace. In the coming year, according to the forecast, this percentage will increase to 25%, and in 2010 - up to 37%!
In total, US consumers generate 1.1 exabytes of traffic every month (Cisco statistics), of which 718 petabytes is legal traffic (the rest is pirated content).
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According to rough estimates, only for the American traffic Google pays its provider $ 344 million per year. By the way, in percentage terms, this is only 0.8% of the $ 44 billion Internet access market. Thus, for Google, the traffic is the cheapest in the world.
It turns out that one and only company consumes 16.5% of all American traffic in the commercial consumer segment in 2008 (if you read legal traffic, the share of Google is even higher). Moreover, Google’s needs are growing at a tremendous pace. In the coming year, according to the forecast, this percentage will increase to 25%, and in 2010 - up to 37%!
In total, US consumers generate 1.1 exabytes of traffic every month (Cisco statistics), of which 718 petabytes is legal traffic (the rest is pirated content).
')
According to rough estimates, only for the American traffic Google pays its provider $ 344 million per year. By the way, in percentage terms, this is only 0.8% of the $ 44 billion Internet access market. Thus, for Google, the traffic is the cheapest in the world.
Source: https://habr.com/ru/post/46267/
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