Fair blogger disclaimer: "I take bribes"
As you know, PayPerPost and its followers are trading platforms where advertisers post their offers to bribe bloggers. The task of the latter is to publish positive feedback about a particular product. The blogger is then rewarded for his work.
It must be admitted that the American merchants from PayPerPost turned out to be quite pragmatic-minded people. They realized that without a compromise with the blogging community, their business would be ordered to live long. Immediately there will be thousands of volunteers who will track hidden advertising and cruelly spread rot to both the bloggers who post it and the advertisers, not to mention the PayPerPost company itself. For marketers, it is vital that their business model does not cause such obvious rejection.
Unlike their Russian brothers in mind , American marketers are still trying to find a compromise and make hidden advertising less disgusting. At the very least, they announced a new initiative, DisclosurePolicy , in which each blogger can put a special button and a disclaimer on the site in the style “Advertising is allowed on this blog” or “The author of this blog never accepts money or gifts from sponsors and advertisers. In general, a disclaimer can be any. The most interesting thing is that PayPerPost promises to pay $ 10 to anyone who posts such a disclaimer on his blog, regardless of its content .
The meaning of the action is clear. PayPerPost is trying to find an acceptable form of hidden advertising. The main problem here is: how should a blogger report that his message contains hidden advertising? According to PayPerPost marketers, a sufficient condition is to publish a disclaimer, which is why they advocate this idea.
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However, the trick lies in this idea, because even with the “I take bribes” disclaimer blogger can perform hidden marketing. Readers do not know what exactly a blog post is paid for. Therefore, independent experts immediately warned that the DisclosurePolicy initiative can be compared with the actions of tobacco corporations that allocate millions of dollars to fight nicotine addiction. This is a lie and hypocrisy.
In fact, the message about hidden advertising should be integrated directly into the text of this advertisement in order not to deceive the reader. But then, advertising will no longer be hidden , right? It turns out that hidden advertising is immoral in principle. And no disclaimers will help here.
It must be admitted that the American merchants from PayPerPost turned out to be quite pragmatic-minded people. They realized that without a compromise with the blogging community, their business would be ordered to live long. Immediately there will be thousands of volunteers who will track hidden advertising and cruelly spread rot to both the bloggers who post it and the advertisers, not to mention the PayPerPost company itself. For marketers, it is vital that their business model does not cause such obvious rejection.
Unlike their Russian brothers in mind , American marketers are still trying to find a compromise and make hidden advertising less disgusting. At the very least, they announced a new initiative, DisclosurePolicy , in which each blogger can put a special button and a disclaimer on the site in the style “Advertising is allowed on this blog” or “The author of this blog never accepts money or gifts from sponsors and advertisers. In general, a disclaimer can be any. The most interesting thing is that PayPerPost promises to pay $ 10 to anyone who posts such a disclaimer on his blog, regardless of its content .
The meaning of the action is clear. PayPerPost is trying to find an acceptable form of hidden advertising. The main problem here is: how should a blogger report that his message contains hidden advertising? According to PayPerPost marketers, a sufficient condition is to publish a disclaimer, which is why they advocate this idea.
')
However, the trick lies in this idea, because even with the “I take bribes” disclaimer blogger can perform hidden marketing. Readers do not know what exactly a blog post is paid for. Therefore, independent experts immediately warned that the DisclosurePolicy initiative can be compared with the actions of tobacco corporations that allocate millions of dollars to fight nicotine addiction. This is a lie and hypocrisy.
In fact, the message about hidden advertising should be integrated directly into the text of this advertisement in order not to deceive the reader. But then, advertising will no longer be hidden , right? It turns out that hidden advertising is immoral in principle. And no disclaimers will help here.
Source: https://habr.com/ru/post/4623/
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