How Chinese Mpow Headphones Bestseller on Amazon: Getting to Know the Brand
Mpow is a brand with an interesting fate, which in general emerged as one of the hundreds of “gadget makers” for Aliexpress, and now it is positioned almost as a confident “Westerner” - with headquarters in California.
On the official website, there are not even any Chinese contacts.
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This has not always been the case. So far on Alibab you can find echoes of that Mpow, which was not familiar to the general public. It is under this name that the lenses for the smartphone appear , then the covers . In general, it was time to search for a niche. In a number of sources you can find a mention of the brand as a manufacturer of LED lights, bracelets.
Today, echoes of this search are still traced in selfie sticks and ear plugs, but the main direction at the moment is unambiguous - headphones and headsets.
The Mpow brand is quite young: according to the official website, the history of the company begins in 2013. (Although 2004 is also mentioned somewhere). According to Owler , in 2012. The very next year, the company's monthly turnover (data from the official website) is $ 30 million in 30 countries. At Owler, annual revenue is estimated at $ 17 million.
And the following years, several awards at once as “Best Sellers” in the European Amazon and, along the way, several “Red Dots”.
Audio Mpow
Why is such a success? In fact, over the past 6 years, the company, firstly, has grown into an assortment, and secondly, despite minor setbacks and a local negative, still their headphones are very, very good and, finally, by some miracle they managed to thunder on top YouTube.
The Chinese, who are proud of Mpow as their own, even devote articles of this kind to success.
Well, the prices, of course, are cheap. Headphones with an average cost of 30 bucks for their sound, good autonomy, and good design are in the West, where it’s somehow customary to pay a lot, of course, they will be appraised.
Well, then on the thumb it all through Aliexpress reached our YouTube, and now the “Best Headphones”, “The Main Competitor of AirPods” and so on, which somehow provides Wordstat with the brand at the level of 3 and a half thousand. The story of Mpow headphones on Habré also has some: we already wrote about the Thor model at the time, just recently wrote about a kind of heirs to this model - 059 . However, a couple of years ago, Mpow in Russia was known, surprisingly, for Bluetooth receivers .
Now in the official catalog these gadgets are slightly retracted to the periphery, however, to this day the thing is very popular, despite the abundance of wireless headphones and cars, where Bluetooth is already available as an option.
The main catalog of Mpow is headphones
Categorically, products cover all the most popular sectors for today: full-size, TWS, wireless, children’s, for gamers, business, and each of them has 5-6 units of devices.
Headphones are generally praised. In most reviews, there is a general trend for all devices - great bass, but a rather "normal middle". Here, for example, a review on the model H10.
Or, model 059 from there:
Similar comments can be found in both professional and amateur reviews / reviews of Mpow headphones for listening to music. Nevertheless, the final verdict is always in favor of the brand: as a result, it always turns out that the headset, taking into account the build quality, battery endurance, and the versatility (for some) of the connection, and the price tag, and sound, are perfectly balanced for everyday use and are "optimized" for different genres.
A few examples from the catalog
Several of the most popular Mpow models are also presented in our catalog . Here, the already mentioned Amazon best-selling model is 059 and some others.
Flame
The model is positioned as a sports one , although, in our opinion, it is more suitable for the usual urban mode of use: speakers that are too large, although they have hooks for a denser / more durable fit, can still seem heavy on their own.
Nevertheless, the model for sports can be successful: high autonomy up to 8 hours without a break, good waterproofing (up to 1 meter / 30 minutes). For an hour of work, it is enough to recharge the headphones for 10-15 minutes. As in most models, there is a “recessed” middle with good bass. A plus is a set of accessories and a durable comfortable case.
Magneto sport
Headphones are also sold as sports . There is a little less dynamics, and a hook is used as a mount, which is placed inside the auricle.
They are also equipped with consumables and a cover (although it is slightly smaller than the previous model). “Magneto” in the name indicates that the speakers are attached to each other using built-in magnets.
TWS Headphones - T7 (A4)
Headphones are quite bizarre in form, which come complete with a charging case. Of the main advantages - good autonomy: taking into account the case-trust, up to 20 hours.
TWS Headphones - T5
Inside the line today is an absolute hit , despite some misfortunes that haunted the model. For example, the first version refused to work with Android 9.
The model was redesigned, and now the shelves are already updated, which does not experience any problems with synchronization. It sounds very decent, here, as in all models, rich bass is noted, and a Qualcomm codec is involved in data transfer. Stable Bluetooth signal indoors and outdoors.
At the same time, the earphone managed to keep small size and light weight.
As a result
Mpow is a rather curious brand, a brand with obviously Chinese roots and a relatively short history, which already fits into the public’s recognition, prestigious awards and good annual turnovers.
First of all, this is probably facilitated by the low price, which makes the headphones accessible for users of any income. At the same time, a person is always kind of sure that he doesn’t take a pig in a poke, but a normal high-quality sound, a convenient design for himself, and good assembly.
In this sense, Mpow quite successfully adopted the Xiaomi model: cheap and high quality on a small assortment.
On the official website, there are not even any Chinese contacts.
')
This has not always been the case. So far on Alibab you can find echoes of that Mpow, which was not familiar to the general public. It is under this name that the lenses for the smartphone appear , then the covers . In general, it was time to search for a niche. In a number of sources you can find a mention of the brand as a manufacturer of LED lights, bracelets.
Today, echoes of this search are still traced in selfie sticks and ear plugs, but the main direction at the moment is unambiguous - headphones and headsets.
The Mpow brand is quite young: according to the official website, the history of the company begins in 2013. (Although 2004 is also mentioned somewhere). According to Owler , in 2012. The very next year, the company's monthly turnover (data from the official website) is $ 30 million in 30 countries. At Owler, annual revenue is estimated at $ 17 million.
And the following years, several awards at once as “Best Sellers” in the European Amazon and, along the way, several “Red Dots”.
Audio Mpow
Why is such a success? In fact, over the past 6 years, the company, firstly, has grown into an assortment, and secondly, despite minor setbacks and a local negative, still their headphones are very, very good and, finally, by some miracle they managed to thunder on top YouTube.
The Chinese, who are proud of Mpow as their own, even devote articles of this kind to success.
Well, the prices, of course, are cheap. Headphones with an average cost of 30 bucks for their sound, good autonomy, and good design are in the West, where it’s somehow customary to pay a lot, of course, they will be appraised.
Well, then on the thumb it all through Aliexpress reached our YouTube, and now the “Best Headphones”, “The Main Competitor of AirPods” and so on, which somehow provides Wordstat with the brand at the level of 3 and a half thousand. The story of Mpow headphones on Habré also has some: we already wrote about the Thor model at the time, just recently wrote about a kind of heirs to this model - 059 . However, a couple of years ago, Mpow in Russia was known, surprisingly, for Bluetooth receivers .
Now in the official catalog these gadgets are slightly retracted to the periphery, however, to this day the thing is very popular, despite the abundance of wireless headphones and cars, where Bluetooth is already available as an option.
The main catalog of Mpow is headphones
Categorically, products cover all the most popular sectors for today: full-size, TWS, wireless, children’s, for gamers, business, and each of them has 5-6 units of devices.
Headphones are generally praised. In most reviews, there is a general trend for all devices - great bass, but a rather "normal middle". Here, for example, a review on the model H10.
The Mpow H10 is a decent-sounding, closed headphone. Their bass is almost perfect, but their midrange is recessed, and some may think that they sound just as good. This causes the vocals and lead to move back to the back of the mix. However, these headphones still sound good and will be universal for a wide variety of music genres, although they will not be ideal for vocal-oriented music.
Or, model 059 from there:
These headphones have deep, consistent and powerful bass, a well-balanced midrange, and decent and high-frequency. This makes them suitable for those who prefer heavy bass to neutral.
Similar comments can be found in both professional and amateur reviews / reviews of Mpow headphones for listening to music. Nevertheless, the final verdict is always in favor of the brand: as a result, it always turns out that the headset, taking into account the build quality, battery endurance, and the versatility (for some) of the connection, and the price tag, and sound, are perfectly balanced for everyday use and are "optimized" for different genres.
A few examples from the catalog
Several of the most popular Mpow models are also presented in our catalog . Here, the already mentioned Amazon best-selling model is 059 and some others.
Flame
The model is positioned as a sports one , although, in our opinion, it is more suitable for the usual urban mode of use: speakers that are too large, although they have hooks for a denser / more durable fit, can still seem heavy on their own.
Nevertheless, the model for sports can be successful: high autonomy up to 8 hours without a break, good waterproofing (up to 1 meter / 30 minutes). For an hour of work, it is enough to recharge the headphones for 10-15 minutes. As in most models, there is a “recessed” middle with good bass. A plus is a set of accessories and a durable comfortable case.
Magneto sport
Headphones are also sold as sports . There is a little less dynamics, and a hook is used as a mount, which is placed inside the auricle.
They are also equipped with consumables and a cover (although it is slightly smaller than the previous model). “Magneto” in the name indicates that the speakers are attached to each other using built-in magnets.
TWS Headphones - T7 (A4)
Headphones are quite bizarre in form, which come complete with a charging case. Of the main advantages - good autonomy: taking into account the case-trust, up to 20 hours.
TWS Headphones - T5
Inside the line today is an absolute hit , despite some misfortunes that haunted the model. For example, the first version refused to work with Android 9.
The model was redesigned, and now the shelves are already updated, which does not experience any problems with synchronization. It sounds very decent, here, as in all models, rich bass is noted, and a Qualcomm codec is involved in data transfer. Stable Bluetooth signal indoors and outdoors.
At the same time, the earphone managed to keep small size and light weight.
As a result
Mpow is a rather curious brand, a brand with obviously Chinese roots and a relatively short history, which already fits into the public’s recognition, prestigious awards and good annual turnovers.
First of all, this is probably facilitated by the low price, which makes the headphones accessible for users of any income. At the same time, a person is always kind of sure that he doesn’t take a pig in a poke, but a normal high-quality sound, a convenient design for himself, and good assembly.
In this sense, Mpow quite successfully adopted the Xiaomi model: cheap and high quality on a small assortment.
Source: https://habr.com/ru/post/461863/
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