80% of your company data is not available to you. What to do with it?

Data is the driving force behind the development of companies in 2019. No large company can do without data collection and management, and many of them already have a staff of specialists in this field. However, the main disappointment of our time is that for various reasons, up to 80% of the data is inaccessible for processing and analysis.

In fact, it is possible and necessary to reduce the percentage of inaccessible data. To do this, companies must adhere to certain principles in working with them. Check out the report by Maria Arkhipova, Head of the SAP CIS Expertise Center for Platform and Technology, in which she reveals the six basic principles of data management and shares practical cases. Using these principles will enable companies to efficiently manage data.

"The army of principles will break through where the army of soldiers will not break through,"

- Thomas Payne.

According to Mary, data management is a complex task for the entire company as a whole. It cannot be given to a narrow circle of specialists, because one way or another, all departments are responsible for the quality of the data. In addition, any company needs a strategy and regulations for managing them, which also affect all lines of business.
')
What principles underlie the construction of this strategy - find out from the video. Watch the report of Maria Arkhipova, register for the broadcast of the program “There is data!” July 31 at 16:00 and find out what data in marketing will help create the best customer experience: link .

Get even more useful information about data management in the records of the last four broadcasts “Data is!”. View broadcast materials .