Google turns off experiments

Ten years of its history, Google has scattered money to the right and left in such creative ways that no one had thought of before. She made it clear that long-term interests were more important to her than the momentary profit of investors. However, any tale comes to an end.

A wave of anti-crisis measures to reduce costs has reached Google, which has always been distinguished by a special attitude to its programmers. Now, some project managers are already saying that they cannot receive equipment and personnel in unlimited quantities to implement their ideas. Google may also close offices in Dallas and Denver.

A week ago, it became known about plans to "significantly" reduce the number of contractors, of which there are now 10,000 people. By the way, among them there are not only cooks and massage therapists, but also developers.
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Unpromising and some pilot projects will be closed. Earlier it was already reported about the fate of the virtual 3D world of Lively. Another service Google Page Creator integrated into Google Sites. Perhaps a sad fate will befall Google Audio Indexing and Google Notebook (they can, if not close, then cut down on power).

In addition, Google terminates many other non-commercial programs that do not bring instant profit from advertising impressions. Yesterday, company president Eric Schmidt announced a large-scale plan to combat the crisis. “We must behave like people who do not know what lies ahead,” he said. Restrictions affect "everything related to uncertainty."

The company plans to introduce contextual advertising in all services without exception. On November 17, ads appeared on Google Finance , and very soon should appear on Google News .

Investments will no longer be scattered, but will concentrate on the main areas: graphic advertising, advertising on mobile phones, online office software.

via Wall Street Journal , Silicon Alley Insider