Shares of "Rambler" will go up
Rambler has sold a television channel that has hampered the financial attractiveness of its business, and now the holding’s shares should rise in price. Analysts of IC Aton , according to the newspaper Kommersant , predict a price of $ 39.6 per share with a recommendation set at “buy”.
It was the sale of 100% of the shares of the Rambler TV channel that served as a pricing factor, according to Aton. The company was a diversified media group, and became entirely an Internet holding, which, according to analysts, is nothing but an answer to the changing market conditions. After all, the growth rate of Internet business and its profitability "continue to present pleasant surprises."
In the online segment "Rambler" gets the maximum revenue, notes Aton analyst Tatyana Kapustina: "The company's growth in it annually is 140%, while the industry average is only 70%."
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Among the existing assets of the company, financiers point out a blocking stake in Runner , acquired by Rambler in April 2005. As Kapustin explained, then they bought 25% + 1 share and received an option to buy the remaining 75% -1 shares in 2007. In her opinion, the merger of the two companies will create some kind of dual power in the contextual advertising market, and Yandex will be the leader with a market share of 65%. For the "Rambler" will be 35% share.
Nevertheless, a possible merger, according to the analyst, “will help to confidently dictate its prices” and, in general, will have a positive impact on the profits of both companies. At the same time, the cost of the “Rambler” can increase by a third, since about $ 28-30 million of the “Runner” will be added to the holding's revenue of $ 30 million.
Returning to the shares, we note that analysts at Deutsche UFG also believe that the sale of the television business will have a positive impact on their dynamics. The TV channel in the consolidated revenue was 14%, but it still remains unprofitable. Now experts of the investment company estimates the holding’s share at $ 36.16 and indicate the recommendation “to buy”.
Deutsche UFG also leads the price of the deal between Rambler and Prof-Media - $ 23 million. It is almost twice as high as $ 13 million in April. Rambler Media eventually became a company whose investment attractiveness is determined solely by the direction of online advertising. "It is this transformation that investors have always wanted to see, and therefore it can be assumed that now the estimated ratios of the rapidly developing Internet business will grow," the Deutsche UFG noted.
It was the sale of 100% of the shares of the Rambler TV channel that served as a pricing factor, according to Aton. The company was a diversified media group, and became entirely an Internet holding, which, according to analysts, is nothing but an answer to the changing market conditions. After all, the growth rate of Internet business and its profitability "continue to present pleasant surprises."
In the online segment "Rambler" gets the maximum revenue, notes Aton analyst Tatyana Kapustina: "The company's growth in it annually is 140%, while the industry average is only 70%."
')
Among the existing assets of the company, financiers point out a blocking stake in Runner , acquired by Rambler in April 2005. As Kapustin explained, then they bought 25% + 1 share and received an option to buy the remaining 75% -1 shares in 2007. In her opinion, the merger of the two companies will create some kind of dual power in the contextual advertising market, and Yandex will be the leader with a market share of 65%. For the "Rambler" will be 35% share.
Nevertheless, a possible merger, according to the analyst, “will help to confidently dictate its prices” and, in general, will have a positive impact on the profits of both companies. At the same time, the cost of the “Rambler” can increase by a third, since about $ 28-30 million of the “Runner” will be added to the holding's revenue of $ 30 million.
Returning to the shares, we note that analysts at Deutsche UFG also believe that the sale of the television business will have a positive impact on their dynamics. The TV channel in the consolidated revenue was 14%, but it still remains unprofitable. Now experts of the investment company estimates the holding’s share at $ 36.16 and indicate the recommendation “to buy”.
Deutsche UFG also leads the price of the deal between Rambler and Prof-Media - $ 23 million. It is almost twice as high as $ 13 million in April. Rambler Media eventually became a company whose investment attractiveness is determined solely by the direction of online advertising. "It is this transformation that investors have always wanted to see, and therefore it can be assumed that now the estimated ratios of the rapidly developing Internet business will grow," the Deutsche UFG noted.
Source: https://habr.com/ru/post/4614/
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