Technologies and Usability Market in Russia

The market of usability of services in Russia is actively developing, but is still in its infancy, despite the fact that the demand for these services is quite large from large companies and online projects.

Using user experience to improve interfaces is the ideology of Usability.

“User-oriented design is characterized by active involvement of the user in the development process to achieve a transparent understanding of user requirements and proper distribution of functions between users and technologies, as well as the iterative nature of the approach and its multidisciplinary” - ISO 13407
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There are not so many professional players who specialize in usability testing and design of UI (user interfaces), and they are all united in a rather narrow community, communicating through the “original” site usability.ru or RUSCHI . Of the profile players in the market can be identified:

• UIDesign www.uidesign.ru
  Usethics www.usethics.ru
  Maximaster www.maximaster.ru
  Lebedev Studio www.design.ru - in questions of designing PI and ergonomics in industrial design
  UsabilityLab www.usabilitylab.ru
  Initium www.initium.ru
  + a number of freelancers.
  
  
  Typical range of services provided by companies on the market:
  
  
  • Usability consulting
    User Interface Expertise
    Usability testing of PI (remote testing with and without a facilitator, laboratory testing, including eye-tracking pupil movement analysis can be distinguished)
    UI design (design study, formalization of user scenarios, interface prototyping, specification, technical design)
    Employee training
    Statement of Usability "turnkey"
    
    
    Embedding the process of usability testing in the technological development cycle meets the MSF development standards and allows you to significantly increase the impact of projects on key user scenarios (increase conversion rates for online services and work efficiency for Intranet systems).
    
    Technology
    
    Until recently, almost all testing was carried out with the help of "home technologies", or using pirated software.
    
    At the moment, in the overseas market, two developments are mainly used - Morae from TechSmith and more functional, but expensive ObserverXT from Noldus.
    
    Not so long ago began the distribution of the product Morae in the Russian market. This is due to IT-Online’s receipt of TechSmith’s partner status in Russia. The news was met with enthusiasm by professional usability, to which a separate open RUSCHI open seminar will be devoted, which will be held on November 1.
    
    Morae
    
    Tell us more about the technology Morae. Thanks to the three-way recording of the testing process (recording of the respondent’s voice and face, his monitor’s screen and the operating system in which the respondent works), Morae automates the testing process. The output is a syndicated video report that includes an audio test stream, an image of the respondent’s face and an image of his monitor, with the possibility of placing text labels for critical testing sites.
    
    Morae Manager allows you to:
    
    
    • find any actions and operations performed by the user in the process of testing, using the advanced search;
      calculate for each fixed process some parameters (for example, the time spent on the task), providing detailed information about the process;
      add text notes and voice comments to the ready-made video;
      show video of the user simultaneously with the recording of events on the working screen on the principle of Picture-in-Picture.
      
      
      Since its launch in 1994, Morae has become the standard of usability testing for professionals around the world. Morae allows us to automate usability testing as much as possible and make it convenient and effective in terms of the results obtained. Under these conditions, the process of developing recommendations for overcoming the identified problems becomes the most laborious.