Just as the market for publicly available Web 2.0 did not lead to revolutionary upheavals, either in the media or in the advertising business (as promised by everyone), Enterprise 2.0 will not cause a revolution in the methods of communication between companies and between employees within each of them because it is not only and not so much technological methods. There are many reasons due to which employees do not get effective mutual communication and cooperation. Similarly, there are no less compelling reasons why companies are usually structured in a descending hierarchical manner. Assuming that Enterprise 2.0 can change all this by itself, is nothing more than, at best, naive idealism.It is not clear what the cons were for - I didn't earn 5 million, after all :)? Yes, and the opening paragraph is only a translation!So concludes his article “
A look at Enterprise 2.0 (Look at Enterprise 2.0) ”, published on the blog of the e-consultancy resource, a well-known critic of Web 2.0, constantly acting under the pseudonym Drama 2.0 (Drama 2.0).
')
After reading the interesting arguments presented by the author of this article, and agreeing in some ways, and disputing them in some ways, I decided to use the same technique as in the series of my last notes about
cloud computing . Again, I’ll start by
translating the main section of the article, in which the author asks: “Why won't Enterprise 2.0 work?” And answers the question himself. And then from my point of view, but in another note, I will try to answer this question myself. In Habré, as in the case of the “
clouds, ” I will present only the final conclusions of each of the participants in this correspondence exchange of views.
I cited the conclusions of the author of the translated article at the beginning of this note. My conclusions are still coming. In the meantime, a few words about his rather mysterious virtual "interlocutor." I was never able to reveal the true name. Everything he writes hides under the “nickname” Drama 2.0. It was only possible to find out that this famous, but mysterious stranger is a member of the
e-consultancy club of full-time bloggers, where he is also represented as the Chief Expert (Chief Connoisseur) from Uruguay :). After in 2006 this General Expert posted a critical comment on a single note at TechCrunch and referred to this comment at the San Francisco Chronicle, he was offered a contract worth $ 5 million. Under this agreement, he maintains his own blog, similarly to television. called "
The Drama 2.0 Show ".
I think that what has been said about the author of the translated article should interest the reader, and at least in order to learn how to prepare the content in order to earn a million in just one comment, he will run through the
original.Well, for those who want to participate in the correspondence conversation about why, in fact, Enterprise 2.0 is not working as it would be desirable for its apologists, I offer my translation in iTech Bridge.