As of October 2006, the IPTV audience exceeded 40,000 subscribers, reports research company
J'son & Partners . By the end of this year, in her opinion, the number of subscribers will reach 80,000, which will bring operators $ 2.7 million in revenue.
J & P highlights the video on demand service as a key. It is predicted that by 2010, about 50% of Russian IPTV users will access it at least once a month.
In total, in this consumer group by 2010 there will be about 630 thousand people - this is a moderate forecast of researchers. The optimistic forecast is 1.1 million.
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It is symptomatic that most of the subscriber base is concentrated in Moscow - here, by the end of 2006, in every fourth family there
will be broadband Internet access. The potential audience of IPTV increases with the growth of home broadband access.
It is expected that major broadband providers will dominate the market. Such as Sistema, Southern Telecommunications Company, and in the future, other Svyazinvest IRCs. In addition, expected consolidation among regional Ethernet providers may lead to the emergence of large players.
A key factor in the success of IPTV, the researcher sees in focusing the attention of operators on providing their subscribers with a variety of content, as well as offering packages of services (Internet + TV) at an attractive price.