Syndication reaction

What is RSS and Atom has to be explained less and less. And why these technologies - too. In the overwhelming majority of cases for site owners, the question is no longer “whether to give RSS”, but “how to give RSS”. This post appeared as a reaction to the article by Mikhail Elashkina and a short conversation in LiveJournal . And now, after a short introductory, immediately step aside. Recall what the theorists say about the sign: there is a plan of expression and a plan of content. If we try to project this dichotomy onto a site, we get that the content plan is the site content itself (text, images, etc.), and the expression plan is a specific form of presenting this content, passing it to the user. RSS and Atom, thus , turn out the interesting formats representing almost pure plan of the maintenance. “Clean” is supported by the fact that we still rarely care about the appearance of the same RSS in the browser, and even less often in the feeds there is contextual advertising, because even ready-made solutions for its display domestic companies (so far) do not use . In principle, RSS and Atom - very flexible formats that do not impose restrictions on the content: you can transfer the news entirely, its announcement, information about the podcast, and you can - data about changes, say, to a wiki, or a message about the appearance of a new file on ftp. However, let's look at more applied questions. Up ode content projects largely, if not exclusively, comes from advertising, it does not matter, banner or contextual. And these revenues, whatever one may say, depend on the number of impressions, i.e. page views on the site . So it is quite clear that many, very many, are afraid to submit the full text of their materials to RSS, fearing a decrease in the number of views, and, therefore, income. Although everything is far from being so unambiguous - for example, I have not seen a single study where I would analyze the impact of full-text RSS on attendance. So you get scissors - you need to give RSS, but you don’t want to give it the full text of news and articles. At the same time, what service can you get from RSS, earning not on advertising? It does not matter what it will be, an online store, travel company or anything else. The basic meaning is simple: information on the website is needed only for one thing - attracting a buyer and making a sale. And in this case it does not matter where the user read our information, on the company's website, in his aggregator or somewhere else. The important thing is that the potential client found out what we wanted to tell him. Want to duplicate RSS on your site? Yes, only we will be glad! However, in this case, duplication begins to somehow resemble the already familiar affiliate programs of online stores. So it turns out that RSS-feeds are theoretically more advantageous for sites of companies engaged in actual sales and at the same time providing a constant flow of information. And, no matter how ridiculous, it is here that feeds are rare. However, the news portals targeted at computer scientists are avant-garde. Readers of these portals are engaged in the development and modernization of sites. From the customer side the same. Some sysadmin reading RSS news feeds his colleague on it, then the boss, etc. What is not a chain reaction?