Rambler and RBC bypassed TNS Gallup Media
Yesterday TNS Gallup Media
presented to its customers the first test measurement results obtained in the framework of the Web Index project, Kommersant reports. The full data of the Moscow panel in October 2006, the company's customers will receive in early November.
However, the study will lack information on the Internet resources of two significant players - Rambler and RBC . “Without these portals, such measurements look strange, because their audience is very large and in demand by advertisers,” says Dmitry Ashmanov, director general of the MindShare Interaction agency.
But some participants in the online advertising market are quite satisfied with the results of Gallup. So, Arsen Revazov, Chairman of the Board of the IMHO VI agency, thinks that the Gallup data is “this is exactly the data that the market has been waiting for,” reports “Kommersant”. Elena Molchanova, CEO of Promo Interactive , agrees with him: “We will finally have information about the audience of portals from a reliable independent researcher. This will stimulate demand for online advertising. ”
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According to the source of “Habrakhabra”, who wished to remain anonymous, Gallup probably lobbies IMHO VI, which sells advertising on Yandex and Mail.Ru. “It is obvious that in the results of these studies,“ Rambler ”does not shine high ratings. Therefore, he prefers ratings of COMCON , ”says the source.
About involvement in the situation KOMKON says and "b". Timofey Barsov, director of media research at the company, confirmed that COMCON is considering the possibility of working with a Western research firm on a project similar to the Web Index from TNS Gallup Media. He believes that, unlike TV, there can be several meters on the Internet, since the amount of resources is too large.
As for the refusal to connect to RBC measurements, he, represented by Mikhail Gurevich, deputy general director of RBC Media, believes that the Gallup project is “certainly progress compared to previous attempts to measure the Internet audience.” At the same time, Gurevich noted that the questions of the correspondence of the data to reality remain open. For the time being, the company “gave” only the e-newspaper Utro.ru for testing.
presented to its customers the first test measurement results obtained in the framework of the Web Index project, Kommersant reports. The full data of the Moscow panel in October 2006, the company's customers will receive in early November.
However, the study will lack information on the Internet resources of two significant players - Rambler and RBC . “Without these portals, such measurements look strange, because their audience is very large and in demand by advertisers,” says Dmitry Ashmanov, director general of the MindShare Interaction agency.
But some participants in the online advertising market are quite satisfied with the results of Gallup. So, Arsen Revazov, Chairman of the Board of the IMHO VI agency, thinks that the Gallup data is “this is exactly the data that the market has been waiting for,” reports “Kommersant”. Elena Molchanova, CEO of Promo Interactive , agrees with him: “We will finally have information about the audience of portals from a reliable independent researcher. This will stimulate demand for online advertising. ”
')
According to the source of “Habrakhabra”, who wished to remain anonymous, Gallup probably lobbies IMHO VI, which sells advertising on Yandex and Mail.Ru. “It is obvious that in the results of these studies,“ Rambler ”does not shine high ratings. Therefore, he prefers ratings of COMCON , ”says the source.
About involvement in the situation KOMKON says and "b". Timofey Barsov, director of media research at the company, confirmed that COMCON is considering the possibility of working with a Western research firm on a project similar to the Web Index from TNS Gallup Media. He believes that, unlike TV, there can be several meters on the Internet, since the amount of resources is too large.
As for the refusal to connect to RBC measurements, he, represented by Mikhail Gurevich, deputy general director of RBC Media, believes that the Gallup project is “certainly progress compared to previous attempts to measure the Internet audience.” At the same time, Gurevich noted that the questions of the correspondence of the data to reality remain open. For the time being, the company “gave” only the e-newspaper Utro.ru for testing.
Source: https://habr.com/ru/post/4601/
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