How did I get a job at Guerrilla

I want to work for you!

f [ekz? xtv z [e; t &

I sent this letter to Guerrilla 01/10/08

and about the miracle I received an answer to it 28.11.08





the letter said that they now need an employee, and they are holding a competition for the best alternative ad for the Guerrilla brand:

... It could be a viral video (shot on anything), a picture, a flash player with friends, ambient on the street, whatever ... Do not limit yourself to anything - you can mount a horny porn movie, read an opening hiphop on the camera, draw our logo on the Kremlin wall, arrange a performance on a children's party, record a telephone prank with Ukupnik, light up in a low tone with the address of our website on a TV show, scatter a collection of bomb-liners from the roof of a high-rise building or do nothing at all ...

From the letter it follows that the applicants "something in the region of 60"

Immediately, a paranoid thought crept in that they will now collect 60 ideas and end the competition.

But I am very interested in the work in the subhouse area, and I decided to try. Immediately answered with this idea:

We define the target audience, place, event - (target audience - brand managers of the largest Russian and Western companies)

an excuse to develop a company on this wave (I’ll make a reservation that it really would be necessary to start planting a couple of days ago - but we don’t have a commercial case)))

So here's the story: A sensation on the Runet Prize! The ceremony was overshadowed by the outrageous antics of the company Guerrilla

what we do: we translate the news of NTV , remove it on a blue background and mount this event on a computer so that it would look like it happened on the very presentation (we copy the scenery so that everything is like a bonus ) we make a video from a mobile phone and launch the legend that it’s all cut out. The event itself can be any ridiculous and shocking all in the style of Guerrilla

excuse such a scenario:

during the beginning of the ceremony, people in ninja costumes ran onto the stage, the audience thought that this was part of the show until they started throwing rubber hens and brain slugs at the audience, the guards breaking through the stage, trying to stop the mess, the smoke bomb explodes, the smoke dissipates (a miracle did not happen) security twisted hooligans and leads. Those who were at the presentation of course know that this was not, but in our case it does not matter. Those who will try to refute this will only help in spreading the virus in our Central Asian circles. We support all photojabs on this topic and re-sounds, as we expose we translate everything into a joke, we draw brain slugs on this uncle

Well, a lot of things can still come up

Concept in general such

if the customer swallows we will think out

Thanks for attention

In response, I received a letter from Guerrilla:

You proposed an idea, but did not implement it. If you cannot do it alone, please think up something less global.

')

ps



Attention QUESTION:

Do not you think that

1. Does the company really want to get free self-promotion?

2. That implementation and design are completely different activities?

3. This post can be considered a quest?