Whom “Odnoklassniki” scared “Google”?

The magazine "The Secret of the Firm" gathered the opinions of experts about the strange event that happened last week. Recall that last Monday a Google search bar appeared on the social networking site for one hour. The management of Odnoklassniki maintains a proud silence on this issue, modestly mentioning only some kind of “testing”.

However, competent comrades from competing companies open our eyes to what is really going on. According to them, testing Google search is a way to put pressure on Yandex, which is currently in talks about dividing the profit from contextual advertising.

“Usually the ratio of income is 50:50. But it is important to understand that cooperation with really large sites is useful for search engines, which means that partner sites have the right to expect more favorable conditions, says Mail.ru vice-president Anna Artamonova. - Probably, in the same way on the pages of Odnoklassniki, a search from Yandex may appear. Surely "Classmates" just bargain , choosing the best conditions. "
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That is, the Google search bar is just a gesture in the direction of Yandex, a kind of hint to offer better terms for the deal.