Digital TV: investments set the stage for growth
The year 2006 for the Russian pay-TV market was a period of major mergers and acquisitions. Big business has come into the industry, and there are no problems with a lack of investment. According to iKS-Consulting , such companies as AFK Sistema, Renova Group and Nafta-Moscow are the leaders on the cable TV market. It is predicted that with their arrival, revenues from cable and satellite television services will amount to about $ 450 million this year (in 2005, the market turnover was determined at $ 360 million).
In the future, the market will be rounded up to billions of dollars a year, Prime-Tass news agency reports, and this will happen with the penetration of pay-TV into the regions. In addition, by 2017, the country is going to switch to a television broadcasting system in digital format. However, currently only a third of Russia watches over five channels. This dictates the conclusion that broadcasters have more business opportunities where only 2-3 “buttons” are available to the audience. Now the industry is developing more slowly than expected, and the reason for this is the concentration of “paid” operators in megacities, the needs of whose inhabitants are completely satisfied with those five or more free channels with good picture quality.
In 2005, investments in the cable TV segment doubled to $ 100 million. Large companies not only buy, but also invest in the development of the market - they are modernizing networks, for example. Now most of the cable and satellite TV industry is distributed between NTV + (31%), Nafta-Moscow (21%), Sistema Mass-media (subsidiary of Sistema, 11%), Renova- Media ”(3%). The remaining operators, and there are more than 3 thousand of them, account for 34%.
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However, for the time being, according to experts, truly digital TV systems - such that all network participants receive, process and send a digital signal - so far not one operator has. In particular, the number of companies involved in Internet TV.
IPTV service is offered by broadband Internet access operators, as well as companies that aggregate and create content. The latter are rented from network operators to deliver their signal. According to J'son & Partners, about 35% of households connected to the Internet have broadband access, but not all of this group can be written to potential buyers of IPTV services, since they are provided to a much smaller number of subscribers. It is predicted that by the end of 2006, the number of IPTV buyers will be 70 thousand people, and by the end of 2007 - 130 thousand.
In general, the Russian digital TV market, if we consider it according to the criterion of the signal delivery method, is divided as follows: 40% is accounted for the collective TV reception network (access antenna), 15% is for the large network collective TV reception, 25% is for fiber cable networks, 1% - on IPTV, 5% - on MMDS (on-air TV standard). Satellite TV, according to Sergey Dmitriev, general director of CJSC Multiregion , who made the above estimates, has only a few percent.
In the future, the market will be rounded up to billions of dollars a year, Prime-Tass news agency reports, and this will happen with the penetration of pay-TV into the regions. In addition, by 2017, the country is going to switch to a television broadcasting system in digital format. However, currently only a third of Russia watches over five channels. This dictates the conclusion that broadcasters have more business opportunities where only 2-3 “buttons” are available to the audience. Now the industry is developing more slowly than expected, and the reason for this is the concentration of “paid” operators in megacities, the needs of whose inhabitants are completely satisfied with those five or more free channels with good picture quality.
In 2005, investments in the cable TV segment doubled to $ 100 million. Large companies not only buy, but also invest in the development of the market - they are modernizing networks, for example. Now most of the cable and satellite TV industry is distributed between NTV + (31%), Nafta-Moscow (21%), Sistema Mass-media (subsidiary of Sistema, 11%), Renova- Media ”(3%). The remaining operators, and there are more than 3 thousand of them, account for 34%.
')
However, for the time being, according to experts, truly digital TV systems - such that all network participants receive, process and send a digital signal - so far not one operator has. In particular, the number of companies involved in Internet TV.
IPTV service is offered by broadband Internet access operators, as well as companies that aggregate and create content. The latter are rented from network operators to deliver their signal. According to J'son & Partners, about 35% of households connected to the Internet have broadband access, but not all of this group can be written to potential buyers of IPTV services, since they are provided to a much smaller number of subscribers. It is predicted that by the end of 2006, the number of IPTV buyers will be 70 thousand people, and by the end of 2007 - 130 thousand.
In general, the Russian digital TV market, if we consider it according to the criterion of the signal delivery method, is divided as follows: 40% is accounted for the collective TV reception network (access antenna), 15% is for the large network collective TV reception, 25% is for fiber cable networks, 1% - on IPTV, 5% - on MMDS (on-air TV standard). Satellite TV, according to Sergey Dmitriev, general director of CJSC Multiregion , who made the above estimates, has only a few percent.
Source: https://habr.com/ru/post/4579/
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