Monster.com told Runet the first "boo"
Monster.com , the most popular job-resource in the USA, has opened a representative office in RuNet. According to the annual report for 2005, the assets of the “monstrous” company are working bases of about 40 countries of the world, and its revenue amounted to $ 987 million (a 31% increase over the year). The profit is set at $ 115 million with a growth of 77%, and it says that the company has resources for development abroad - moreover, the North American market is already practically “poured”.
MonsterRussia website is designed to occupy a niche in the domestic online recruitment market . His first steps, however, surprised the Russian players. First, there are opinions that Monster “charges” prices. His policy in this area does not meet the prevailing competitive situation, said Daria Bazhanova, project leader Rabota.Ru . The cost of placing one vacancy on Monsterrussia is 1250 rubles, and the fee for the associated "features" comes up to 5000 rubles. These prices, according to Darya, are already higher than all existing on the market - “not to mention the fact that there are a lot of successful free sites”.
In addition, Monster’s manner of copying vacancies from competitor’s sites without reference to the source caused discontent at first. Soon it stopped, but, even with a direct link to the vacancy, not all the players involved in the cooperation turned out to be happy for him. Rabota.Ru, for example, asked Monster to “strike out” its resource from the list of source sites.
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“Monster has no customers, no base - they will have to organize a sales department from scratch, put up a promotion, win an audience,” explains Daria Bazhanova, specifying that it’s not so easy to “borrow” the customer base. In her opinion, the only decent way out for the company is to buy one of the leading players. According to Rabota.Ru experts, the volume of Monster's investments in the Russian market is likely to be $ 10-15 million - depending on the site that can be acquired (the estimate includes the purchase of the site and the creation of a “base”). In addition, Daria said, if Monster intends to implement its established business model, then it certainly awaits failure: “The psychology of online payments has not yet taken root in Russia, and the Monster model is based on them.”
Olga Brukovskaya, HeadHunter marketing director, on the contrary, welcomes the emergence of a new participant, believing that it should positively affect the entire market of domestic Internet recruitment. “In our opinion, this will speed up the process of dying out of job-resources that do not offer customers a good level of service. The rest will be stimulated to improve the quality of service. "
“At the initial stage, Monster’s tactic in Russia is to retranslate vacancies with HeadHunter,” Olga said in a comment to Habrahabru. Now for them it is the only opportunity to attract applicants. For our part, we do not hinder this, since the link from the vacancies leads to our website. ”
Joblist.Ru and Superjob.Ru websites also do not interfere with their foreign competitor - links to their vacancies are also available on Monster.
MonsterRussia website is designed to occupy a niche in the domestic online recruitment market . His first steps, however, surprised the Russian players. First, there are opinions that Monster “charges” prices. His policy in this area does not meet the prevailing competitive situation, said Daria Bazhanova, project leader Rabota.Ru . The cost of placing one vacancy on Monsterrussia is 1250 rubles, and the fee for the associated "features" comes up to 5000 rubles. These prices, according to Darya, are already higher than all existing on the market - “not to mention the fact that there are a lot of successful free sites”.
In addition, Monster’s manner of copying vacancies from competitor’s sites without reference to the source caused discontent at first. Soon it stopped, but, even with a direct link to the vacancy, not all the players involved in the cooperation turned out to be happy for him. Rabota.Ru, for example, asked Monster to “strike out” its resource from the list of source sites.
')
“Monster has no customers, no base - they will have to organize a sales department from scratch, put up a promotion, win an audience,” explains Daria Bazhanova, specifying that it’s not so easy to “borrow” the customer base. In her opinion, the only decent way out for the company is to buy one of the leading players. According to Rabota.Ru experts, the volume of Monster's investments in the Russian market is likely to be $ 10-15 million - depending on the site that can be acquired (the estimate includes the purchase of the site and the creation of a “base”). In addition, Daria said, if Monster intends to implement its established business model, then it certainly awaits failure: “The psychology of online payments has not yet taken root in Russia, and the Monster model is based on them.”
Olga Brukovskaya, HeadHunter marketing director, on the contrary, welcomes the emergence of a new participant, believing that it should positively affect the entire market of domestic Internet recruitment. “In our opinion, this will speed up the process of dying out of job-resources that do not offer customers a good level of service. The rest will be stimulated to improve the quality of service. "
“At the initial stage, Monster’s tactic in Russia is to retranslate vacancies with HeadHunter,” Olga said in a comment to Habrahabru. Now for them it is the only opportunity to attract applicants. For our part, we do not hinder this, since the link from the vacancies leads to our website. ”
Joblist.Ru and Superjob.Ru websites also do not interfere with their foreign competitor - links to their vacancies are also available on Monster.
Source: https://habr.com/ru/post/4575/
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