Usability vs marketing
Interestingly, I only have this impression? - What exactly those who spud the market on the topic of usability quite a bit in it. It is worth at least a look at their sites / products. Not to mention the courses and seminars that they hold for completely newbies who have not yet understood that business education itself is the only way to cut the money from naive little sheep (or, if you like, to advertise for yourself / PR).
Especially I do not want to give any examples, because it will cause a war of subjective preferences. But when the user is forced to make more than 2 clicks to the target, when he needs more than 5 seconds. To drive a mouse across the screen to understand where the link is located when it spends time trying to correct the default data output imposed on it is not even lacking usability, but simply moving the user.
But, when it comes to displaying advertising, then he certainly should see it immediately and inevitably. And no one here remembers usability.
And not only about the sites. Some software products of a well-known monopolist are specially built so that they, by default, say, for greater usability, set their markup parameters (for example, everyone who worked with MS Office faced this) - and in order to figure out how to remove these unnecessary indents , extra paragraph numbering, etc., you have to pick yourself quite an annoying amount of time, or go through the corresponding paid courses where you can teach all the nuances (or they can not teach, it’s important that you have already formed a need for such courses so that you gave money for them).
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And I don’t even mention television ...
It's time to honestly admit: the interests of the business and the interests of the user in matters of usability are often perpendicular everywhere, and therefore all the statements and all the self-promotion of the so-called. usability specialists must first pass through the filter the contradictions of these interests.
For the development of usability ideas and its application to products, instead of all kinds of courses and discussions, it would be much more useful to create some base of examples where the collision of interests of the user is optimally convenient and quickly reach the goal, and the interests of the merchant are optimally convenient and quickly achieve profits noticeable.
Especially I do not want to give any examples, because it will cause a war of subjective preferences. But when the user is forced to make more than 2 clicks to the target, when he needs more than 5 seconds. To drive a mouse across the screen to understand where the link is located when it spends time trying to correct the default data output imposed on it is not even lacking usability, but simply moving the user.
But, when it comes to displaying advertising, then he certainly should see it immediately and inevitably. And no one here remembers usability.
And not only about the sites. Some software products of a well-known monopolist are specially built so that they, by default, say, for greater usability, set their markup parameters (for example, everyone who worked with MS Office faced this) - and in order to figure out how to remove these unnecessary indents , extra paragraph numbering, etc., you have to pick yourself quite an annoying amount of time, or go through the corresponding paid courses where you can teach all the nuances (or they can not teach, it’s important that you have already formed a need for such courses so that you gave money for them).
')
And I don’t even mention television ...
It's time to honestly admit: the interests of the business and the interests of the user in matters of usability are often perpendicular everywhere, and therefore all the statements and all the self-promotion of the so-called. usability specialists must first pass through the filter the contradictions of these interests.
For the development of usability ideas and its application to products, instead of all kinds of courses and discussions, it would be much more useful to create some base of examples where the collision of interests of the user is optimally convenient and quickly reach the goal, and the interests of the merchant are optimally convenient and quickly achieve profits noticeable.
Source: https://habr.com/ru/post/45636/
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