262 thousand Muscovites have paid TV
For the first six months, the number of pay-TV subscribers in Moscow increased by 43% to 262 thousand, and the same growth rate, according to expert estimates, will spread next year to the rest of Russia. Being a stimulus of competition and intensive marketing, commercial television broadcasting (and it is understood as cable or digital satellite TV with a wide range of channels) turned into a separate media industry with a projected turnover of $ 450 million per year. It is reported by "Kommersant" , referring to the latest research agency iKS-Consulting .
In the regions, the average growth rate fluctuated at the level of 25-30%. This is an order of magnitude lower than in Moscow, but according to the authors of the report, the gap is closing in the near future. In the context of the growing popularity of this service in the capital, researchers cite quantitative indicators - as the most impressive. “For example, during June of this year, Moscow operators hooked up 30 thousand spectators,” said Margarita Zobnina, a member of the research group. - This is more than in 2005 was connected for the quarter. " Stream-TV, Akado, Kosmos-TV, NTV Plus, as well as the DVB-T terrestrial car television operator Digital TV and Radio Broadcasting are named among paid broadcasters in Moscow.
In their forecasts for this year, the experts, as it turned out, underestimated the development of the service. It was assumed that the subscriber base of operators will grow by 20-25%, and the market turnover will be $ 390. By the end of the year, it became clear that the latter figure would soon reach $ 450 million.
')
Pointing to the rapid growth of the industry, analysts, above all, talk about the beneficial effects of competition. If at the end of the 1990s only two pay-TV operators worked in Moscow, and the connection cost was $ 300-500, now at least six operators are playing in this market, and the price of the “entrance ticket” has decreased to $ 100-150, says Andrey Stepanov, adviser to the general director of Synterra for the development of media projects. He added that they are competing not only in terms of prices - content and additional services here also play a role. Experts say that marketing of companies is another factor in increasing demand.
Recall that the volume of the world market only for IP TV broadcasting in 2010, according to forecasts of the analytical company MRG, will be $ 16.7 billion, and the number of subscribers to the service is 50.5 million people. At the same time, the greatest potential for growth exists in Europe and Asia, where the growth of this market comes at the expense of large operators (unlike North America, where small independent broadcasters bring in the growth of industry revenues).
In the regions, the average growth rate fluctuated at the level of 25-30%. This is an order of magnitude lower than in Moscow, but according to the authors of the report, the gap is closing in the near future. In the context of the growing popularity of this service in the capital, researchers cite quantitative indicators - as the most impressive. “For example, during June of this year, Moscow operators hooked up 30 thousand spectators,” said Margarita Zobnina, a member of the research group. - This is more than in 2005 was connected for the quarter. " Stream-TV, Akado, Kosmos-TV, NTV Plus, as well as the DVB-T terrestrial car television operator Digital TV and Radio Broadcasting are named among paid broadcasters in Moscow.
In their forecasts for this year, the experts, as it turned out, underestimated the development of the service. It was assumed that the subscriber base of operators will grow by 20-25%, and the market turnover will be $ 390. By the end of the year, it became clear that the latter figure would soon reach $ 450 million.
')
Pointing to the rapid growth of the industry, analysts, above all, talk about the beneficial effects of competition. If at the end of the 1990s only two pay-TV operators worked in Moscow, and the connection cost was $ 300-500, now at least six operators are playing in this market, and the price of the “entrance ticket” has decreased to $ 100-150, says Andrey Stepanov, adviser to the general director of Synterra for the development of media projects. He added that they are competing not only in terms of prices - content and additional services here also play a role. Experts say that marketing of companies is another factor in increasing demand.
Recall that the volume of the world market only for IP TV broadcasting in 2010, according to forecasts of the analytical company MRG, will be $ 16.7 billion, and the number of subscribers to the service is 50.5 million people. At the same time, the greatest potential for growth exists in Europe and Asia, where the growth of this market comes at the expense of large operators (unlike North America, where small independent broadcasters bring in the growth of industry revenues).
Source: https://habr.com/ru/post/4563/
All Articles