Internet business vs crisis. Who will win?

Published at the request of the user abo .

Against the background of the crisis, people (their companies) behave stupidly and ineptly: everyone and everything is exposed to the moods of the crowd, people lose their composure, and at the same time there is a risk of losing an earned / acquired state. Not all, of course, some large offices (OJSC Kamaz - 'We will survive. And we will become stronger', for example) really feel a certain inconsistency.

But, Internet startups are, in a way, other islands on the financial world map, and most of them have the opportunity not to remain under the pressure of a bustling wave. Quite the contrary!

It is worth remembering the theory that the course of history can be traced in a spiral, which makes it possible to understand that now, more than ever, you need to start learning new niches (I’m talking about Internet business). Let everyone and everyone succumb to mass panic and gossip about a complex world pattern. Those who are smarter and shrewd will start earning good money from it, or start preparatory activities to start earning good money. How? Easy!
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Internet marketers (in some topics) have long been waiting for their moment to declare widely and loudly that the Internet is the most profitable (by budgets) and high-quality (by return) channel for the advertiser compared to the media, radio, etc. Please take advantage of the moment! Now all companies, amid the crisis, are saving on advertising budgets. Which channel, besides the Internet, will be able to account for each ruble spent on advertising / promotion, and, moreover, which channel will be able to report how much ruble was “brought”? Now this advantage of the Internet, as a channel for promotion, is extremely necessary for the market. Need to act!
As an example, I can cite the correct actions of the marketing department of “Yandex”, who promptly began to talk about contextual advertising in times of crisis. Read the link Is there a crisis in contextual advertising? So far, everything is fine in Direct, everything is growing ... paragraph about Yevgeny Lomiz, head of the advertising technologies department at Yandex.

Now for startups . Consider that the spiral of the spiral “down” will end and the rise will begin. In six months, a year, people will again start investing, buying, selling with a great desire. Prepare for this period, work on new projects, implement new ideas now, to be on the crest of the wave at the right time.
Without any hesitation, it was at the present moment that I began to work with tripled strength, as I had never worked before. And not only the increasing number of customers and performers of our startup commitments to this, we received various offline companies that are interested in the prosperity of the system, which need its services on an ongoing basis. Yes, they came now, the crisis is not the main thing for them, the main thing is to solve problems in a convenient way. I am writing all this to focusing on the performance of the idea. If your idea is workable and is needed by the market, it will be used in any case, with a crisis (maybe to a lesser extent, but they will be used) or without it. But Runet is still very young and places in it for good and necessary start-ups - the field is not plowed.

In depth, taking into account their specifics and personal opinion, is considered in the blog sergey.pavlenko.org