For the first time in history, the turnover of online stores has decreased
The fears of many analysts have been justified. Today comScore has published the latest data on the results of online stores for the three weeks of November. American outlets during this time sold goods at $ 8.19 billion, which is already 4% less than in the same period last year.
This is the first decrease in the volume of online trading for all the time of such measurements. In fact, for the first time since the existence of online commerce as a phenomenon.
However, analysts believe that there will be no worse. They predict that for the rest of November and December, the situation will return to normal and we will no longer see red numbers on the chart. At the end of the Christmas season, the results should be the same as last year. Although even this result can be called depressing, because last year sales grew by 19%, and before that they grew even more rapidly.
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Among the reasons for optimism are the rapid fall in gasoline prices, which increases household purchasing power, price wars between online stores that are trying to attract customers with various stocks, as well as growth in the market of so-called "home" goods like computer games and movies. They have traditionally enjoyed increased popularity during a crisis, because at this time people begin to spend more time at home and tend to escape from reality into the world of virtual dreams.
This is the first decrease in the volume of online trading for all the time of such measurements. In fact, for the first time since the existence of online commerce as a phenomenon.
However, analysts believe that there will be no worse. They predict that for the rest of November and December, the situation will return to normal and we will no longer see red numbers on the chart. At the end of the Christmas season, the results should be the same as last year. Although even this result can be called depressing, because last year sales grew by 19%, and before that they grew even more rapidly.
')
Among the reasons for optimism are the rapid fall in gasoline prices, which increases household purchasing power, price wars between online stores that are trying to attract customers with various stocks, as well as growth in the market of so-called "home" goods like computer games and movies. They have traditionally enjoyed increased popularity during a crisis, because at this time people begin to spend more time at home and tend to escape from reality into the world of virtual dreams.
Source: https://habr.com/ru/post/45562/
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