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Israeli startup ChargeAfter raised $ 8 million in round A

Israeli startup ChargeAfter raised $ 8 million in the round A. The company created a global network of credit organizations, retailers and customers, through which it meets the needs of each party. Buyers get access to credit when they need it when they buy a product, retailers increase sales and revenues, and banks increase their loan portfolio and acquire new customers.

As Charge After Maidad Sharon, CEO, explains, earlier the cooperation of shops with several credit organizations was complex, cumbersome and multi-stage. At the same time, consumers often faced refusals in loans for purchases. ChargeAfter solution allows retailers to find for their customers (buyers) the most suitable loan offers from different banks. And the whole process from applying for a loan to making a purchase, as they say in ChargeAfter, happens instantly.

Shops connected to the ChargeAfter platform note that sales have increased by an average of 30%, the average order size by 50%, and banks approved a loan to customers in 85% of requests.

The company ChargeAfter was founded in 2016. She now has offices in Tel Aviv, New York and San Francisco. The start-up intends to spend its first investments from Propel Venture Partners and PICO Venture Partners to expand its presence in the USA, to hire R & D managers and specialists in sales and marketing, to open another office in Sunnyvale, California, and to further expand the network of retailers and lenders.
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Source: https://habr.com/ru/post/454638/


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