Content marketing, SEO, tests and polls: 9 tools for promoting a startup abroad

Hello! My name is Margo and I am a professional marketer. Recently, I have been working a lot with projects in international markets, and I want to share this interesting experience.

Recently, I published a selection of tools for creating content in English , and today I will talk about services for promoting companies abroad. The main focus of the material on the US, but many of the products listed are suitable for other countries.
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UberSuggest

Created by Neil Patel, one of the leading American marketers, UberSuggest service suggests keywords that will suit you for SEO promotion, or even entire topics for blog posts. It works this way - you enter your main keyword into the system and get a list of related results. By clicking on each of the given options, you can see which search queries are already associated with it.

Google Keyword Planner

The Google tool is also useful for learning keywords that you could use to increase visibility in search results. The system has data on the popularity of requests, alternatives, frequency changes over time (useful if your projects depend on seasonality).

Canva

Canva Editor allows you to create attractive marketing materials with a simple designer. You just need to choose a template for the desired platform, and then add the necessary elements and adapt the content to your needs.

Upwork

If you have a small startup with limited resources, Upwork will be an inexhaustible source of labor for you. On the platform you can find freelancers from around the world to solve various problems. There are many professionals in the field of SMM, promotion, marketing. They can either take up the tasks themselves or give advice on what steps are best to take in your particular situation. It is excellent in cases of near-zero budget, although you can find very experienced and expensive specialists.

Smile bright media

American service, with which you can solve specific marketing problems. On the platform, you can order the creation of content (for example, articles for the media and blog posts), promotion in different types of media (from technoblogs to Product Hunt). The service is suitable for projects that are firmly on their feet and need high-quality content for top sites, like VentureBeat or Hackernoon.com. Also worth noting is a blog with useful cases and tips for creating and promoting content.

Textly.AI

One of the main alternatives to the famous Grammarly service. Textly is more suitable for promotion, because in addition to the basic functionality of spell checking and text grammar, it also has content templates . According to Ghost service statistics , the use of templates helps speed up the entire content marketing cycle up to 600%. And the resulting content will be immediately checked for errors and typos.

Mailchimp

One of the most famous systems of email-mailings, in which there is even a free version. Until your subscriber base grows to a few thousand people, you can use MailChimp at no extra cost. A plus of the product is a developed system of statistics, as well as a huge number of integrations with third-party systems.

Survey Anyplace

This is a tool for conducting branded surveys. With a simple constructor, you can collect and publish surveys adapted for mobile platforms, which will be branded as you need. The service is great for collecting data to work out a marketing strategy.

Optimizely

One of the most famous platforms for A / B tests of web pages or applications. With this tool you can check the effectiveness of various interface solutions, texts and content. If you have little traffic, a successful test will not be easy, but if you already have a visited site, the platform will be extremely useful.

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What other tools for promoting startups abroad do you know?