Golden Telecom will start making money on Wi-Fi in January 2007
Golden Telecom (GT) is preparing to launch a Moscow Wi-Fi network, which will include 6 thousand hot spots. Beta testing of the network was scheduled for November, and the beginning of commercial operation - in mid-January 2007. This was reported by Prime-TASS news agency referring to the words of Jean-Pierre Vandromme, the general manager of the company.
About $ 10 million was invested in the creation of a wireless access network. The payback period was set at three to four years. Within the framework of the project, 5,247 access points have already been installed, and it is planned to increase their number to 6,000 by the end of the month. It is known that the network will cover the capital within the Third Ring Road.
For the next few years, the company's strategy is focused on obtaining a 15-20% share of the Wi-Fi access market, Vandromm said. He predicts that by 2010-2011. The number of broadband users in Moscow will reach 2-3 million people, and GT subscribers among them will be about 300-400 thousand.
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The manager noted that the monthly revenue per user (ARPU) is expected to be at $ 50. First of all, it is reported to Vedomosti , GT will focus on servicing residential subscribers, and the prices are going to be maintained “approximately at the level of Strima tariffs”. “However, if ADSL now has an average access speed of 256 Kbps, then we have 2 Mbps,” said Vandromm.
Access mobility due to the lack of wires is another indisputably attractive feature of the Internet over Wi-Fi. However, dialing 300 000-400 000 subscribers over several years is a very ambitious plan, experts say. According to Boris Ovchinnikov, director of analysis at J'son & Partners , GT will be able to attract an audience in such a volume only if ARPU does not exceed $ 20. “Otherwise, services will be too expensive for the mass market and the company will only be able to rely on the role of an operator for business subscribers,” the Vedomosti expert quoted.
In addition, Ovchinnikov doubts that it is possible to constantly maintain the access speed of 2 Mbit / s. “The wireless technology has its own characteristics: when a signal passes through the walls, interference can occur, and the speed can also drop if there are many subscribers per access point,” he explained.
About $ 10 million was invested in the creation of a wireless access network. The payback period was set at three to four years. Within the framework of the project, 5,247 access points have already been installed, and it is planned to increase their number to 6,000 by the end of the month. It is known that the network will cover the capital within the Third Ring Road.
For the next few years, the company's strategy is focused on obtaining a 15-20% share of the Wi-Fi access market, Vandromm said. He predicts that by 2010-2011. The number of broadband users in Moscow will reach 2-3 million people, and GT subscribers among them will be about 300-400 thousand.
')
The manager noted that the monthly revenue per user (ARPU) is expected to be at $ 50. First of all, it is reported to Vedomosti , GT will focus on servicing residential subscribers, and the prices are going to be maintained “approximately at the level of Strima tariffs”. “However, if ADSL now has an average access speed of 256 Kbps, then we have 2 Mbps,” said Vandromm.
Access mobility due to the lack of wires is another indisputably attractive feature of the Internet over Wi-Fi. However, dialing 300 000-400 000 subscribers over several years is a very ambitious plan, experts say. According to Boris Ovchinnikov, director of analysis at J'son & Partners , GT will be able to attract an audience in such a volume only if ARPU does not exceed $ 20. “Otherwise, services will be too expensive for the mass market and the company will only be able to rely on the role of an operator for business subscribers,” the Vedomosti expert quoted.
In addition, Ovchinnikov doubts that it is possible to constantly maintain the access speed of 2 Mbit / s. “The wireless technology has its own characteristics: when a signal passes through the walls, interference can occur, and the speed can also drop if there are many subscribers per access point,” he explained.
Source: https://habr.com/ru/post/4545/
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