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Mail.Ru showed that in your pocket

Mail.Ru for the first time publicly announced its financial results. The information at the disposal of Expert Online is reflected in the chart , where the company has a place in the middle between Yandex and Rambler . That is, according to the edition, if “by seniority” enumerating the participants of the “big three”, Mail.Ru should be called the second.

“The data that the Expert gives are true data,” says Anna Artamonova, vice president of marketing and PR, referring to the published results of the consolidated financial statements of Mail.Ru for 2005. According to them, in accordance with US GAAP, revenue amounted to $ 17.3 million, and EBITDA - $ 5.3 million (profitability - 30.6%). The net profit, according to Anna Artamonova, is $ 3.1 million (profitability 17.9%). She noted that all data are confirmed by an audit.

The graph of "Expert" notes the undisputed leadership of "Yandex" in the "troika". The company, having announced financial figures for 2005, reported a doubling of revenue and profits to $ 35.6 million and $ 13.6 million, respectively. Experts doubt the third place of "Rambler".
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“Still, the comparison is not completely correct,” says Igor Veretennikov, an expert at Finam-Information Technologies Foundation , “for the Rambler, there is a profit for the holding as a whole, where the indicators are pulling down the unprofitable at the moment TV division, and - not enough cost-effective content direction. In his opinion, the profits of Mail.Ru and Rambler would be comparable in terms of Internet business. “In general,” Igor Veretennikov added, “the data presented by the Expert show that it is the Internet business that is most promising, deviations from which give less impressive financial results.”

But Mail.Ru can not be underestimated. Mail and services of the user generated content family attract a mass of people to the portal. According to Viktor Lavrenko, the former technical director of the company, on other days, Mail.Ru overtakes Yandex itself in the attendance of the main page. This, by the way, also captures the statistics of the Alexa Traffic Rankings.

Source: https://habr.com/ru/post/4543/


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