Seven Tips for Choosing a Name for a Web 2.0 Startup
New Internet startups appear every few seconds. In such a situation it is especially important to find the right name for your child. Here is a list of tips for choosing a name for a modern Internet startup.
1. Short URL
Judge for yourself that it is more convenient to type in the address bar several times a day: Google.com or AskJeeves.com ? Naturally, the first is more convenient. Now it becomes clear why the Ask Jeeves search engine shortened its own name to Ask.com and bought out the corresponding domain. If you can't beat a competitor in terms of functionality, then you can at least make your URL shorter than it has.
A short URL helps to remember the name of the site and makes it easier for users to access it, that is, it actually increases attendance. Ideal address should not exceed five to seven letters. In the title it is undesirable to use more than two words, and it is better to limit one.
2. Recognizable or original
When the Flickr service (read as "flicker") became popular, many startups decided to follow this fashion. They also chose the names with the missing letter in the suffix. Numerous websites have sprung up on the Internet with titles like Locatr, Bookmarkr, Zooomr, Preloadr and Frappr. But linguistic tracing did not bring success to hapless entrepreneurs.
For the title, you need to choose either a term that exactly describes the type of activity of a startup, or an original, memorable word.
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3. Pronunciation aloud
The name should be convenient to pronounce, as well as to write without mistakes by ear. So we take care in advance of spreading the name of the startup "word of mouth", that is, by viral type. If the name does not fall on the language (for example, PriceWaterhouseCoopers), then you can hardly count on viral marketing.
4. Capturing .com zone
This advice is not so important for Russian startups who are oriented towards Russian users and traditionally prefer the national zone .ru.
But if the service is intended for a global audience, then it is necessary to register the corresponding domain in the .com zone. Even if he is busy, it is advisable to contact the owner and try to buy a domain. I wonder how many visitors visit dig.com daily on a Disney Corporation website? It seems that they are not going to sell the domain, although Digg.com has certainly received offers.
5. Avoid hyphens.
Only in rare cases, the use of a hyphen is necessary. For example, the name experts-exchange.com is certainly better than expert sex change.com. In other cases, if the domain without a hyphen is already taken, it is better to choose a different name, rather than use a hyphen, otherwise most of the visitors will go to the wrong address.
Cybersquatters earn by registering consonant domains - why send a part of their audience to them?
6. Avoid lingvo-hacks
Gone are the days when names like Del.icio.us were considered fashionable. Still, the traditional spelling is more familiar. That is why Yahoo has bought the domain delicious.com for the convenience of users.
7. meaningful name
All normal words have long been registered as domain names. However, if you think about it, you can always find a phrase from two meaningful words that will look good together. There are many such examples: Feed / Burner, You / Tube, Hot / Mail, Tech / Crunch, etc. The phrase should mean something positive and be clear.
1. Short URL
Judge for yourself that it is more convenient to type in the address bar several times a day: Google.com or AskJeeves.com ? Naturally, the first is more convenient. Now it becomes clear why the Ask Jeeves search engine shortened its own name to Ask.com and bought out the corresponding domain. If you can't beat a competitor in terms of functionality, then you can at least make your URL shorter than it has.
A short URL helps to remember the name of the site and makes it easier for users to access it, that is, it actually increases attendance. Ideal address should not exceed five to seven letters. In the title it is undesirable to use more than two words, and it is better to limit one.
2. Recognizable or original
When the Flickr service (read as "flicker") became popular, many startups decided to follow this fashion. They also chose the names with the missing letter in the suffix. Numerous websites have sprung up on the Internet with titles like Locatr, Bookmarkr, Zooomr, Preloadr and Frappr. But linguistic tracing did not bring success to hapless entrepreneurs.
For the title, you need to choose either a term that exactly describes the type of activity of a startup, or an original, memorable word.
')
3. Pronunciation aloud
The name should be convenient to pronounce, as well as to write without mistakes by ear. So we take care in advance of spreading the name of the startup "word of mouth", that is, by viral type. If the name does not fall on the language (for example, PriceWaterhouseCoopers), then you can hardly count on viral marketing.
4. Capturing .com zone
This advice is not so important for Russian startups who are oriented towards Russian users and traditionally prefer the national zone .ru.
But if the service is intended for a global audience, then it is necessary to register the corresponding domain in the .com zone. Even if he is busy, it is advisable to contact the owner and try to buy a domain. I wonder how many visitors visit dig.com daily on a Disney Corporation website? It seems that they are not going to sell the domain, although Digg.com has certainly received offers.
5. Avoid hyphens.
Only in rare cases, the use of a hyphen is necessary. For example, the name experts-exchange.com is certainly better than expert sex change.com. In other cases, if the domain without a hyphen is already taken, it is better to choose a different name, rather than use a hyphen, otherwise most of the visitors will go to the wrong address.
Cybersquatters earn by registering consonant domains - why send a part of their audience to them?
6. Avoid lingvo-hacks
Gone are the days when names like Del.icio.us were considered fashionable. Still, the traditional spelling is more familiar. That is why Yahoo has bought the domain delicious.com for the convenience of users.
7. meaningful name
All normal words have long been registered as domain names. However, if you think about it, you can always find a phrase from two meaningful words that will look good together. There are many such examples: Feed / Burner, You / Tube, Hot / Mail, Tech / Crunch, etc. The phrase should mean something positive and be clear.
Source: https://habr.com/ru/post/4542/
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