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Podcasting is changing traditional media.

The French newspaper The International Herald Tribune (IHT) was probably the first in the world to fully integrate podcasting into a content publishing system . Now they have on each web page a button “Click here to listen to this page”.

In addition, a full- featured podcasting platform has been created , with which you can subscribe to a particular RSS feed with podcasts, as well as create a personal stream with selected materials to your taste. All this is completely free.

Visitors to the site can either listen to the text online, or select articles to download to your player. The interface of the podkaster platform is very convenient: both individual articles and whole sections of the site that you subscribe to in iTunes or another RSS reader are selected.

The highlight of the podcasts on the IHT website is that they are published automatically along with the publication of the regular, textual version of the articles. This became possible thanks to the cooperation with the Swedish company ReadSpeaker , which specializes in voice acting texts.
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The French newspaper IHT is published in English and is a division of The New York Times . IHT.com serves a monthly audience of 2.7 million readers. Many of these readers have now become listeners.

According to the leaders of the company ReadSpeaker, every website can make a sound version of itself, and the media site can do it without fail. This is not just a care for the visually impaired. Nowadays even ordinary users don’t always have time to read text materials carefully. Podcasts that can be heard in the car or in the subway - this is the solution to the problem of lack of time. The popularity of audiobooks among chronic workaholics of Americans confirms this thesis.

In principle, to publish a sound version of articles it is not necessary to involve professional speakers. Modern speech synthesizers even for the Russian language, for example, Sakrament Talker , support the correct intonation and rhythm of sentences ( sample in WAV format ). Of course, such a voice is still different from the human voice, but it can probably already be listened to for hours without much disgust. In other words, the automatic publication of the podcast version of the media site is reduced to the usual programming task - connecting the sound engine.

Source: https://habr.com/ru/post/4537/


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