The LinkedIn directory of service providers with a vote on each of them is a good example to follow. Although the
catalog of companies appeared on “Habré” with voting appeared earlier, but on LinkedIn fundamentally new functions are implemented.
First, LinkedIn developers decided to build a directory of service providers around individuals who are members of a social network. There are seven thematic sections in the catalog, including “financial services”, “employment”, “health and medicine”. Each of these categories contains a list of professionals in a particular field, sorted by the number of positive user reviews. There are no legal entities here, but only professionals — lawyers, IT managers, consultants, journalists, etc.
In fact, this is not such a fundamental difference. It is theoretically possible to add individuals to the “Habra” catalog, and legal entities to the LinkedIn catalog. The main thing is that they are united by one common idea - the rating of commercial contractors based on non-anonymous user voting.
On LinkedIn catalog of companies can be viewed from different angles. There is a general directory that looks the same for everyone and takes into account absolutely all the votes cast. But in addition to this, there are three individual directories that take into account only the votes cast by members of a) of your first round; b) your first and second rounds; c) by you personally. Obviously, viewing from this angle equates to the choice of a business provider on the advice of friends.
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Of course, another difference between the catalogs on Habré and LinkedIn is the thematic rubrication in the latter, that is, it can actually be used as a catalog, whereas on Habré only a general rating so far. In addition, LinkedIn has geo-targeting.
LinkedIn executives promise that
there will be no advertising in the directory of service providers, which can now be found everywhere on the site.
Social network LinkedIn, very popular among Russian-speaking professionals in the field of IT, in September crossed the milestone of 7.7 million registered users. Due to its “headhunter” orientation, this network can successfully compete with
MySpace ,
Facebook and other social services “for teenagers”.