How we made the site for the Mascots auto award
“Mascot” is an automobile award in Belarus. The award site solves many problems. It is necessary to somehow acquaint with the conditions of future participants of the award and give the opportunity to apply for participation. Mention all partners. Tell about the nomination, methodology and acquaint with the expert advice. And also give consumers the opportunity to vote for cars that fall into the qualifying round. At the same time hold a raffle among the voters, so that they are not lazy to vote.
All participants of the award are car dealers. And the subject of evaluation is new cars. Therefore, the site needed to build a magazine of all cars that were sold in 2018:
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With each new page load, we collect the machine log again, so that no one is offended to publish without a photo. Of course, I want to see all the pictures of cars. To do this, we made a list of cars in each category:
One of the tasks is to tell about information partners. In order not to hide them at the end of the page, we gently mixed them into the tape of the car magazine:
The first stage is qualifying: online voting of consumers directly on our site. The selection of the five best cars for the second and third stages. I will tell you more about this later.
The second one is determining the winner in each nomination by consumers, thanks to the closed super voting all over Belarus. Or rather, the research company conducted an online interview with thousands of Belarusians. The sample took into account the region, age, gender and education of participants. Of the five finalists of the first stage, an objective winner was determined in each nomination.
The third is the determination of the winner by an expert council. All six experts lined up. One of them already flashed in the car magazine ribbon above with a bright quote.
In total, in each nomination there will be two winners: in the opinion of the people and in the opinion of experts. Or one, if the opinion of experts and the people coincide.
To attract consumers who participated in the voting qualifying stage, we rolled the prize draw:
In order to determine the 5 finalists in each nomination, we launched the voting qualifying stage directly on the site. Phone number verification:
The vote itself. To avoid comparing cars to each other and increase the objectivity of voting, we show only one car on the screen. So say, effect “Tinder.”
Personal data of the participant:
Gratitude for participating in the form of a promotional code for automotive goods in the online hypermarket:
In addition to large-scale offline events, we made the announcement of the winners on the site:
The whole thing, of course, works on mobile devices:
For the site collected about 50 screens and states. In life there is a three-dimensional logo and iridescent buttons: mascot.by
Project page and press references
Award Participants
All participants of the award are car dealers. And the subject of evaluation is new cars. Therefore, the site needed to build a magazine of all cars that were sold in 2018:
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With each new page load, we collect the machine log again, so that no one is offended to publish without a photo. Of course, I want to see all the pictures of cars. To do this, we made a list of cars in each category:
Partners
One of the tasks is to tell about information partners. In order not to hide them at the end of the page, we gently mixed them into the tape of the car magazine:
Method of determining the winner
The first stage is qualifying: online voting of consumers directly on our site. The selection of the five best cars for the second and third stages. I will tell you more about this later.
The second one is determining the winner in each nomination by consumers, thanks to the closed super voting all over Belarus. Or rather, the research company conducted an online interview with thousands of Belarusians. The sample took into account the region, age, gender and education of participants. Of the five finalists of the first stage, an objective winner was determined in each nomination.
The third is the determination of the winner by an expert council. All six experts lined up. One of them already flashed in the car magazine ribbon above with a bright quote.
In total, in each nomination there will be two winners: in the opinion of the people and in the opinion of experts. Or one, if the opinion of experts and the people coincide.
Raffle prizes
To attract consumers who participated in the voting qualifying stage, we rolled the prize draw:
Consumer voting
In order to determine the 5 finalists in each nomination, we launched the voting qualifying stage directly on the site. Phone number verification:
The vote itself. To avoid comparing cars to each other and increase the objectivity of voting, we show only one car on the screen. So say, effect “Tinder.”
Personal data of the participant:
Gratitude for participating in the form of a promotional code for automotive goods in the online hypermarket:
Winners Announcement
In addition to large-scale offline events, we made the announcement of the winners on the site:
Mobile devices
The whole thing, of course, works on mobile devices:
For the site collected about 50 screens and states. In life there is a three-dimensional logo and iridescent buttons: mascot.by
Project page and press references
Source: https://habr.com/ru/post/452264/
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