The “tip” from Yandex: how to maximize profits on a paid subscription

Yandex acquired a paid Yandex.Plus subscription to the company's services. It gives some advantages when ordering goods in the online store, when ordering a taxi and so on. The amount of 169 rubles is automatically deducted monthly. An interesting solution was used by Yandex to complicate the cancellation of the subscription.

We go to the section with my services, in which a person will begin to look for how to cancel a subscription.


Information about how to cancel a subscription is not available.


That block we looked at and there is nothing at the bottom right.
Reminds dialogue from the movie:
- See the gopher?
- Not…
- I do not see either. And he is!
')
Only using the search on the page, you can find this button:


And why? Maybe the browser did not load the background of the page? Or ad blocker deleted link? (I use Yandex. A browser with a built-in ad blocker. I can hardly believe that Yandex has done something wrong with the page in its browser. But we will check.)

Check the page background.


The html tag has a white background, there are no images. The body tag does not contain information about the background color.

Check button


The text of the button is white, there is no background. Naturally, we do not see white text on a white background.


Thank you, now everything is clear, you can cancel the subscription only in the App Store, as I did next.

And what will happen if a person does not use the search on the page and does not find the link how to cancel the subscription? He can postpone this activity for later, and then forget to cancel the subscription in a timely manner, before the next write-off. This way you can get 1-2 extra payments that the person did not want to do on their own. And it allows you to make yourself such a large company.