Google is interested in weddings
It is likely that in the near future we will hear about new agreements between Google and large network projects related to the placement of contextual advertising. And maybe about a new purchase.
At yesterday's NASDAQ quotes, The Knot service quotes increased by 8%. The only news that could have contributed to this was the appointments on The Knot's board: it included the director of regional sales and marketing for Google.
The Knot is one of the most popular services in the US, working in an unusual area for Russia. With The Knot, it's easy to plan ... your own wedding! It allows you to create a schedule, a list of guests, help you order all the necessary "ingredients for a wedding cocktail," including the tamada, artists, photographer and wedding cake. Brides will be able to order a wedding dress and a bachelorette party, grooms - dress coat and bachelor party.
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The main income for the service is provided by partners who place their offers in the preparation and conduct of wedding celebrations. Visitors to the site are a “tidbit” for contextual advertising operators, because during such a crucial period of preparation for the holiday, people are most interested in finding and buying - that is, simply speaking, clicking on the ad unit.
Google, whose lion’s share of revenues is now making profit from contextual advertising, could not but be interested in this project. The appointment of a company representative on The Knot's board and the almost instantaneous growth of stocks is logical: the market is awaiting change. The likelihood that Google will soon place ad units on the site has increased dramatically.
The option of buying The Knot is also quite probable, Google has enough cash now: $ 1.65 billion for YouTube is not cash, but share exchange. However, are The Knot owners ready to sell it now, when the project’s market value is only $ 625 million?
At yesterday's NASDAQ quotes, The Knot service quotes increased by 8%. The only news that could have contributed to this was the appointments on The Knot's board: it included the director of regional sales and marketing for Google.
The Knot is one of the most popular services in the US, working in an unusual area for Russia. With The Knot, it's easy to plan ... your own wedding! It allows you to create a schedule, a list of guests, help you order all the necessary "ingredients for a wedding cocktail," including the tamada, artists, photographer and wedding cake. Brides will be able to order a wedding dress and a bachelorette party, grooms - dress coat and bachelor party.
')
The main income for the service is provided by partners who place their offers in the preparation and conduct of wedding celebrations. Visitors to the site are a “tidbit” for contextual advertising operators, because during such a crucial period of preparation for the holiday, people are most interested in finding and buying - that is, simply speaking, clicking on the ad unit.
Google, whose lion’s share of revenues is now making profit from contextual advertising, could not but be interested in this project. The appointment of a company representative on The Knot's board and the almost instantaneous growth of stocks is logical: the market is awaiting change. The likelihood that Google will soon place ad units on the site has increased dramatically.
The option of buying The Knot is also quite probable, Google has enough cash now: $ 1.65 billion for YouTube is not cash, but share exchange. However, are The Knot owners ready to sell it now, when the project’s market value is only $ 625 million?
Source: https://habr.com/ru/post/4512/
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