Yandex went offline for contextual advertiser
Even advertisers who don’t have a website on the Internet can now invest their “penny” in contextual advertising on Yandex.Direct . For this, as it turned out, it is enough just to slightly indicate its presence on the Web.
This time, “Yandex” has invented to give the company “virtual business cards” - they are created automatically after the contact information is provided by the advertiser. In the ad, this “business card” reveals itself with the reference “Address and telephone number”. The user, having passed through it, is considered to be listed on the advertiser's site. The transition to the “virtual business card” is paid for the same tariffs as the user’s transition to the site.
The opportunity to create a "business card" can also appeal to those who have a website. At the same time to post in the ad can be one or both links. The company explains: if you use both channels at the same time, advertising costs will not increase - viewing the "business card" with a further transition to the site (or vice versa) will be counted as one transition. As you know, the minimum cost of a user click on advertising in the Yandex.Direct system is 30 kopecks.
')
According to Yevgeny Lomize, head of the company's advertising technology department, placing contact information will allow companies not yet represented on the Internet to appreciate the benefits of contextual advertising. “For companies that have a website, this is an additional way to communicate with a potential client,” adds Lomize. - Someone prefers to study the proposals on the site, someone - immediately call and find out the details by voice. Now both of these channels of communication with customers are available to advertisers. ”
It is also reported that the task of these innovations is to attract offline business to contextual advertising. It is clear how much the Yandex client base will increase. It, the base, the company attracts and other automatic tools, "sharpened" under the "Direct" - autofocus, auto budget, time targeting, etc.
Recall, the monthly turnover of Direct has exceeded $ 5,000,000 and continues to grow. Now the contextual advertising market is the fastest growing on the Internet, and Western experts estimate its volume at $ 10-12 billion. The domestic “context” is allocated $ 60-70 million in this amount - according to various estimates.
This time, “Yandex” has invented to give the company “virtual business cards” - they are created automatically after the contact information is provided by the advertiser. In the ad, this “business card” reveals itself with the reference “Address and telephone number”. The user, having passed through it, is considered to be listed on the advertiser's site. The transition to the “virtual business card” is paid for the same tariffs as the user’s transition to the site.
The opportunity to create a "business card" can also appeal to those who have a website. At the same time to post in the ad can be one or both links. The company explains: if you use both channels at the same time, advertising costs will not increase - viewing the "business card" with a further transition to the site (or vice versa) will be counted as one transition. As you know, the minimum cost of a user click on advertising in the Yandex.Direct system is 30 kopecks.
')
According to Yevgeny Lomize, head of the company's advertising technology department, placing contact information will allow companies not yet represented on the Internet to appreciate the benefits of contextual advertising. “For companies that have a website, this is an additional way to communicate with a potential client,” adds Lomize. - Someone prefers to study the proposals on the site, someone - immediately call and find out the details by voice. Now both of these channels of communication with customers are available to advertisers. ”
It is also reported that the task of these innovations is to attract offline business to contextual advertising. It is clear how much the Yandex client base will increase. It, the base, the company attracts and other automatic tools, "sharpened" under the "Direct" - autofocus, auto budget, time targeting, etc.
Recall, the monthly turnover of Direct has exceeded $ 5,000,000 and continues to grow. Now the contextual advertising market is the fastest growing on the Internet, and Western experts estimate its volume at $ 10-12 billion. The domestic “context” is allocated $ 60-70 million in this amount - according to various estimates.
Source: https://habr.com/ru/post/4502/
All Articles