Amateur video advertising will reach $ 850 million in 2010
Experts study the market for amateur content (user-generated content, UGC) in social networks and try to assess its growth rate. In-Stat analysts predict that by 2010 such sites will grab a significant share of the advertising market: over $ 850 million . At the same time, the number of video views and downloads on such sites will exceed 65 billion.
The total amount of amateur video by 2010 will exceed 9.1 petabytes, and the download volume will reach 1.1 exabytes. Some of this traffic will provide mobile devices. Currently, 23% of UGC sites support access from mobile phones, and the rest should provide it in the near future.
Social networks with UGC will use a variety of types of advertising, including contextual advertising, graphic banners, in-built videos and selling sections to brands on their websites.
At the moment, according to In-Stat, there are two leaders on the UGC market: YouTube ranks first in the video sector, and MySpace leads in total attendance.
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According to comScore statistics , in July of this year more than 106.5 million US users downloaded video files from the Internet or watched videos online. This is about 60% of the entire American audience. In total, they downloaded / watched 7.2 billion videos, an average of 67 per person. In other words, the average user watches two or more videos per day.
In September 2006, by the number of unique users (viewers), the most popular video site among Americans was the Yahoo portal, which was slightly ahead of MySpace and the rapidly progressing YouTube . As we see. The comScore statistics here are slightly different from the In-Stat statistics.
1. Yahoo sites: 37.9 million viewers; 812 million downloads.
2. MySpace: 37.4 million viewers; 1459 million downloads.
3. YouTube: 30.5 million viewers; 649 million downloads.
4. Time Warner Network: 25.7 million viewers; 258 million downloads.
5. Microsoft sites: 16.2 million viewers; 156 million downloads.
6. Viacom Digital: 14.1 million viewers; 322 million downloads.
7. Google Sites: 7.5 million viewers; 60 million downloads.
8. eBams World: 7.1 million viewers; 67 million downloads.
9. MLB: 6.4 million viewers; 30 million downloads.
10. ROD Group Inc .: 5.8 million viewers; 186 million downloads.
The total amount of amateur video by 2010 will exceed 9.1 petabytes, and the download volume will reach 1.1 exabytes. Some of this traffic will provide mobile devices. Currently, 23% of UGC sites support access from mobile phones, and the rest should provide it in the near future.
Social networks with UGC will use a variety of types of advertising, including contextual advertising, graphic banners, in-built videos and selling sections to brands on their websites.
At the moment, according to In-Stat, there are two leaders on the UGC market: YouTube ranks first in the video sector, and MySpace leads in total attendance.
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According to comScore statistics , in July of this year more than 106.5 million US users downloaded video files from the Internet or watched videos online. This is about 60% of the entire American audience. In total, they downloaded / watched 7.2 billion videos, an average of 67 per person. In other words, the average user watches two or more videos per day.
In September 2006, by the number of unique users (viewers), the most popular video site among Americans was the Yahoo portal, which was slightly ahead of MySpace and the rapidly progressing YouTube . As we see. The comScore statistics here are slightly different from the In-Stat statistics.
1. Yahoo sites: 37.9 million viewers; 812 million downloads.
2. MySpace: 37.4 million viewers; 1459 million downloads.
3. YouTube: 30.5 million viewers; 649 million downloads.
4. Time Warner Network: 25.7 million viewers; 258 million downloads.
5. Microsoft sites: 16.2 million viewers; 156 million downloads.
6. Viacom Digital: 14.1 million viewers; 322 million downloads.
7. Google Sites: 7.5 million viewers; 60 million downloads.
8. eBams World: 7.1 million viewers; 67 million downloads.
9. MLB: 6.4 million viewers; 30 million downloads.
10. ROD Group Inc .: 5.8 million viewers; 186 million downloads.
Source: https://habr.com/ru/post/4501/
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