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Google wants to pay $ 1.6 billion for YouTube

Today, many newspapers and magazines came out with headlines: Google may buy YouTube for $ 1.6 billion. The rumor first appeared on the TechCrunch blog with a note about “40% confidence”, but the very next day information about the negotiations between Google and YouTube as a real fact (with reference to unnamed sources) reprinted authoritative magazine WSJ , and today - the Russian "Vedomosti" .

This is the main news of the day and, probably, the news of the week. The source of the rumors is still unknown, but it is called very authoritative and trustworthy.

YouTube can rightly be called one of the cultural phenomena of the Internet. About 100 million video clips are downloaded from it daily, and traffic is measured in terabytes. True, the company has not yet achieved self-sufficiency, and so far the high costs of traffic and hosting exceed modest advertising revenues.

It is known that for several months YouTube has been negotiating the sale of a business with a number of buyers, but so far they cannot agree on a price. The company itself values ​​its business at least at $ 1.5 billion .
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Google and YouTube are among the main traffic generators on the Internet, and YouTube leads here by a wide margin. According to some studies, YouTube’s video clips make up 50% of all Internet traffic on select American Internet service providers. By the way, bobuk in his penultimate podcast thinks about this topic. So, a specialist from Yandex finds such a high appraisal of YouTube’s business quite reasonable. He is echoed by Western analysts , who estimate the subscriber base of the service at 50 million people and find it quite reasonable price of $ 32 per user.

If you compare YouTube and Google’s own video service , the latest Hitwise statistics illustrate the situation very clearly. The graph clearly shows the overwhelming advantage of YouTube. Having overtaken a competitor in January 2006, YouTube now has four times the number of visitors. And this is taking into account the three-time surge in the attendance of Google Video, which occurred in August, after placing a link to this service on the Google homepage (where it replaced Froogle ).

About 10.7% of its visitors get the YouTube site from Google search. From July through to the aforementioned link change on the main page, Google sent more users to YouTube than to its own video service.

Source: https://habr.com/ru/post/4493/


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