In Runet came the fashion for non-click sites?
During the autumn, two projects for large brands, made with no-click technology, were developed at once in RuNet. Navigation on them does not require a click - the elements are adjusted to the movement of the cursor.
1. VIERA (Panasonic TVs) from ADV / web-engineering
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2. Lexus RX350 from Brand Studio
Let's tell a little about the technology itself. It appeared quite a long time ago, and its “ideological base” was the http://dontclick.it/ resource, which details the essence of technology, examples, and the emotional background.
Technology, or rather, the principle, don`tClick, seems to be becoming "fashionable" in RuNet, and adopted by leading designers. Let's try to analyze the main advantages and disadvantages:
Benefits:
- Nonclick sites look unusual, therefore they attract attention (both fans and opponents).
- Due to the "slip" on the site without clicks, you can achieve a sense of dynamics and continuous interaction with the site.
- Due to the constant “confrontation with myself”, with the desire to press somewhere, a great memorability of the project and its contents is achieved.
- Fan. Everything unusual is funny, and if it is properly used, the user will receive positive emotions.
Disadvantages:
- Of course, the main drawback - the inconvenience (unusual) navigation, which many complain. Habit is second nature, and many users are not able to restrain negative emotions when the interface reacts differently than they expect.
- Restrictions. Still, with a click you can do more than without it. Pretty obvious fact))
- Melteshenie and fuzzy definition of "hot spot". When clicking a user can gently move the cursor, "aim" - and click. And when responding to onMouseOver, the interface may begin to react before you are going to do anything.
Summarizing these brief thoughts, we can say that technology has the right to life, but given the limitations of its application. At the moment, it is quite difficult to imagine a functional mass service made with its use. However, on promotional sites containing a large amount of presentation media content, don`tClick can be a good highlight, forming the necessary emotional coloring.
Well, add a picture comment Oleg Pashchenko, made by him on one of the Business Lynches :
“Dontclick.it is infinitely cool, but do not forget that this is only experimental work for professionals interested in the development of interfaces - people with a firm hand and a sharp look. The average user of such things, unfortunately, is frightened and confused in such interfaces. In addition, motor skill is very important. The behavioral model “brought - pressed - released” was acquired by people at the reflex level. When non-clickable sites become more than 25% of all sites in general, then it will be possible to talk about some expediency. In the meantime, this is just t. "Joke of genius". "
1. VIERA (Panasonic TVs) from ADV / web-engineering
')
2. Lexus RX350 from Brand Studio
Let's tell a little about the technology itself. It appeared quite a long time ago, and its “ideological base” was the http://dontclick.it/ resource, which details the essence of technology, examples, and the emotional background.
Technology, or rather, the principle, don`tClick, seems to be becoming "fashionable" in RuNet, and adopted by leading designers. Let's try to analyze the main advantages and disadvantages:
Benefits:
- Nonclick sites look unusual, therefore they attract attention (both fans and opponents).
- Due to the "slip" on the site without clicks, you can achieve a sense of dynamics and continuous interaction with the site.
- Due to the constant “confrontation with myself”, with the desire to press somewhere, a great memorability of the project and its contents is achieved.
- Fan. Everything unusual is funny, and if it is properly used, the user will receive positive emotions.
Disadvantages:
- Of course, the main drawback - the inconvenience (unusual) navigation, which many complain. Habit is second nature, and many users are not able to restrain negative emotions when the interface reacts differently than they expect.
- Restrictions. Still, with a click you can do more than without it. Pretty obvious fact))
- Melteshenie and fuzzy definition of "hot spot". When clicking a user can gently move the cursor, "aim" - and click. And when responding to onMouseOver, the interface may begin to react before you are going to do anything.
Summarizing these brief thoughts, we can say that technology has the right to life, but given the limitations of its application. At the moment, it is quite difficult to imagine a functional mass service made with its use. However, on promotional sites containing a large amount of presentation media content, don`tClick can be a good highlight, forming the necessary emotional coloring.
Well, add a picture comment Oleg Pashchenko, made by him on one of the Business Lynches :
“Dontclick.it is infinitely cool, but do not forget that this is only experimental work for professionals interested in the development of interfaces - people with a firm hand and a sharp look. The average user of such things, unfortunately, is frightened and confused in such interfaces. In addition, motor skill is very important. The behavioral model “brought - pressed - released” was acquired by people at the reflex level. When non-clickable sites become more than 25% of all sites in general, then it will be possible to talk about some expediency. In the meantime, this is just t. "Joke of genius". "
Source: https://habr.com/ru/post/44858/
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