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The concept of the registration process

Problem


On many sites I see the following process:

1. The user visits the site
2. The user finds something that he wants to buy / download / save
3. The user goes to the registration page
4. The user enters his information and waits for an email with an activation link.
5. The user receives the letter and follows the link.
6. The user gets either to the activation page, or to the login page, or to the page from where he started registration.
7. The user again finds what he wanted to buy / download / save
8. User buys / downloads / saves

The essence of the problem: the user loses the context of his action. After registration, he is forced to look again for what he originally wanted to buy / download / save.
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Decision



The essence of the solution: the registration form opens in the context of the search page. Activation link is replaced with an activation code.

Pictures


1. The user visits the site
2. The user finds something that he wants to buy / download / save
User found what he was looking for

3. User enters his information
Enter basic information

4. The user is waiting for the letter with the activation code.
5. User enters activation code
Enter verification code

6. User buys / downloads / saves
Pysch! 1

Conclusion


It seems to me that this approach allows us to keep the context of the original action and, thus, increases the probability of buying / downloading / saving.

It would be great to hear criticism of this concept. In some ways, there must be a catch!

Source: https://habr.com/ru/post/44847/


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