Contextual advertising implemented inside podcasts
The Podzinger advertising platform introduces small sound bites or videos to the beginning of each podcast. The duration of the advertising fragment will be 5-10 s. It will be introduced for a reason, and taking into account the podcast theme and keywords. This will be contextual, extremely relevant advertising.
Launched in January of this year, the startup Podzinger offers podcasters to register in their search engine and specify the address of the RSS feed. Accepted content in English and Spanish - only for them it is now possible to choose contextual advertising.
By registering in the system, the podcaster automatically accepts the terms of the advertising agreement , according to which it receives 50% of the advertising revenue in its podcast. Payments are made through PayPal .
After registering a new audio and video content, the search robot Podzinger downloads and automatically indexes this content for full-text search. It uses speech recognition technology, on which the parent company BBN Technologies has been working for 30 years.
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Further introduction of keyword advertising into a podcast is a matter of technology. This is about the same as on a regular search site, only contextual advertising is not a text link, but an audio or video fragment.
Startup Podzinger is actively trying to attract advertisers by positioning its website as the only full-text search engine on podcasts on the Internet.
For ordinary podcasters, the Podzinger affiliate program is probably the first real opportunity to make money. Previously, cash income was available only to the most famous and popular podcasters. They found sponsors and entered into advertising contracts with them directly.
The company Podzinger was the first in the world to create an advertising platform of this kind. Competitors such as Blinkx.tv , Truveo and Google Video have not responded to anything yet, but they are also developing in this direction.
Launched in January of this year, the startup Podzinger offers podcasters to register in their search engine and specify the address of the RSS feed. Accepted content in English and Spanish - only for them it is now possible to choose contextual advertising.
By registering in the system, the podcaster automatically accepts the terms of the advertising agreement , according to which it receives 50% of the advertising revenue in its podcast. Payments are made through PayPal .
After registering a new audio and video content, the search robot Podzinger downloads and automatically indexes this content for full-text search. It uses speech recognition technology, on which the parent company BBN Technologies has been working for 30 years.
')
Further introduction of keyword advertising into a podcast is a matter of technology. This is about the same as on a regular search site, only contextual advertising is not a text link, but an audio or video fragment.
Startup Podzinger is actively trying to attract advertisers by positioning its website as the only full-text search engine on podcasts on the Internet.
For ordinary podcasters, the Podzinger affiliate program is probably the first real opportunity to make money. Previously, cash income was available only to the most famous and popular podcasters. They found sponsors and entered into advertising contracts with them directly.
The company Podzinger was the first in the world to create an advertising platform of this kind. Competitors such as Blinkx.tv , Truveo and Google Video have not responded to anything yet, but they are also developing in this direction.
Source: https://habr.com/ru/post/4482/
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