Amazon.com vs plastic packaging

Several retail chains and large manufacturers began experimenting with the packaging of goods that are radically different from the familiar and well-known transparent plastic packaging, which is almost impossible to open without a knife. This is specifically done to prevent theft in self-service stores, although initially plastic was invented with a good purpose as an alternative to opaque boxes, so that the buyer could immediately see the goods.

It is quite logical that representatives of the industry are constantly looking for alternatives, because forcing the consumer to pick up a knife is at least inhumane. Only in America, the opening of hermetic packages of hard plastic makes about 6,000 people go to the hospital every year. Almost everyone can remember their own story about the war with packaging, when it ended with cut fingers or using teeth.

The NY Times publishes a review of alternative packaging that Amazon.com, Sony, Microsoft, and Best Buy are experimenting with.

The main problem is that the “friendly” packaging does not look so beautiful on the showcase of an offline store. That is why Amazon is the main initiator of this reform. After all, the online store, by and large, does not care how the goods are packed after the sale.
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However, some offline companies also joined the Amazon initiative. For example, Microsoft launches new mouse Explorer in a package with zippers on the sides. Sony will soon release three alternative packaging options, one of which uses a loud sticky lock: it's easy to open, but only with a lot of noise (this solves the problem of thieves).

According to the management of Amazon, it will take many years to completely translate all its products into new packages.