New Visa card with keyboard to generate a secret code

In response to the increasing theft of credit cards on the Internet, Visa Europe announced the design of new credit cards with a numeric keypad and a display to display the secret code.

The card has a standard size and magnetic stripe, like regular cards. The difference is that the cardholder will need to enter a PIN directly on the card, which will generate a new random number on the same display. This secret code will be used by the owner to work with money (for example, to make the next transaction).
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Of course, the introduction of new technology will take time. And look at the reaction of the first cardholders, in order to decide whether to use it.