Cocktail for healthy eating - it is made by a startup from the accelerator of ITMO University
More and more manufacturers appear on the functional nutrition market. The Foyt project, based in the accelerator of ITMO Future Technologies University , will try to become a full player in this niche.
Photo © Foyt
We can say that the growth of interest in this area is still from the beginning of zero. Then even a special GOST R 52349-2005 appeared in Russia, which defined functional products. Just a few years after its introduction, the “ Food Security Doctrine ” was signed. It prescribes to increase the production of "functional food" - products that can become an alternative to a full meal or dinner - harmless to health.
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Foyt is an example of this type of product. This is a vitamin drink with fatty acids (omega-3 and omega-6) and fiber. It quenches the feeling of hunger for several hours and replenishes strength during both physical and mental stress.
Before being released into the series, various combinations of ingredients were tested in the laboratory. Most of them are purchased by the Foyt team from foreign manufacturers. The ingredients have their own specification, which contains information on the amount of macro- and micronutrients. The production process is fully automated, with the exception of packaging. The packaging design has not yet been finalized, and the company regularly refines it and experiments. For example, in February, a new series of Foyt came out in portion bags.
Such large companies as Soylent (USA), Ambronite (Finland), Huel (Great Britain) work on the market of functional nutrition. However, they are not officially represented in Russia. There are other companies - Prana Food, Energy Diet and Herbalife - but they all differ from Foyt in composition. In the Foyt cocktail, the balance of BJU (proteins, fats, carbohydrates) is achieved through a combination of vegetable and animal proteins. As a result, the consumer gets a daily rate of omega-3 and omega-6. Without vegetable sources of raw materials to make it difficult.
What Foyt still loses to competitors, so it is in the range. Now you can only buy vanilla cream cocktail. However, this taste is quite neutral, so customers can experiment: add berries, fruits and even coffee to the drink. The company is already developing a whole range of tastes. In the future, there will be banana and chocolate drinks.
Photo © Foyt
The Russian market of functional nutrition is estimated at 60 billion rubles. Experts predict that this figure will increase. However, the growth rate depends on several players: large-scale food industries and consumers themselves.
They should help solve two important problems. The first is a cost reduction for small industries. If large companies enter the market and start mass production, the cost of the ingredients will decrease due to increased demand and bulk purchases. This will help other market participants.
The second task is the need to “educate” the audience and tell potential consumers about the possibilities of functional nutrition. Many people do not know about such products or do not see suitable opportunities for their use.
Materials for additional reading in our blog:
Photo © Foyt
We can say that the growth of interest in this area is still from the beginning of zero. Then even a special GOST R 52349-2005 appeared in Russia, which defined functional products. Just a few years after its introduction, the “ Food Security Doctrine ” was signed. It prescribes to increase the production of "functional food" - products that can become an alternative to a full meal or dinner - harmless to health.
')
Foyt is an example of this type of product. This is a vitamin drink with fatty acids (omega-3 and omega-6) and fiber. It quenches the feeling of hunger for several hours and replenishes strength during both physical and mental stress.
How to make a cocktail
“Developers” make Foyt from natural ingredients: there are no stabilizers, preservatives and even sugar in it. The basis of the drink is whey protein and chia seeds, which contain beneficial trace elements and vitamins.
Before being released into the series, various combinations of ingredients were tested in the laboratory. Most of them are purchased by the Foyt team from foreign manufacturers. The ingredients have their own specification, which contains information on the amount of macro- and micronutrients. The production process is fully automated, with the exception of packaging. The packaging design has not yet been finalized, and the company regularly refines it and experiments. For example, in February, a new series of Foyt came out in portion bags.
What are analogs
Such large companies as Soylent (USA), Ambronite (Finland), Huel (Great Britain) work on the market of functional nutrition. However, they are not officially represented in Russia. There are other companies - Prana Food, Energy Diet and Herbalife - but they all differ from Foyt in composition. In the Foyt cocktail, the balance of BJU (proteins, fats, carbohydrates) is achieved through a combination of vegetable and animal proteins. As a result, the consumer gets a daily rate of omega-3 and omega-6. Without vegetable sources of raw materials to make it difficult.
What Foyt still loses to competitors, so it is in the range. Now you can only buy vanilla cream cocktail. However, this taste is quite neutral, so customers can experiment: add berries, fruits and even coffee to the drink. The company is already developing a whole range of tastes. In the future, there will be banana and chocolate drinks.
Photo © Foyt
Potential in Russia
The Russian market of functional nutrition is estimated at 60 billion rubles. Experts predict that this figure will increase. However, the growth rate depends on several players: large-scale food industries and consumers themselves.
They should help solve two important problems. The first is a cost reduction for small industries. If large companies enter the market and start mass production, the cost of the ingredients will decrease due to increased demand and bulk purchases. This will help other market participants.
The second task is the need to “educate” the audience and tell potential consumers about the possibilities of functional nutrition. Many people do not know about such products or do not see suitable opportunities for their use.
“If we compare us with the European countries, we will lose 10-15 years to them. In the West, the range of functional products is so extensive that specialized shops are being opened there, says Artyom Lepeshkin, the founder of the Foyt project. “The situation is gradually changing, but there is still a lot of work to be done.”
Materials for additional reading in our blog:
- The smart stethoscope is a startup project from the accelerator of ITMO University . Respiratory diseases - one of the most frequent causes of treatment in the clinic. Laeneco, a startup team, has developed an intelligent stethoscope using MO algorithms to detect lung diseases from audio recordings. Already, its accuracy is 83%. The article tells about the possibilities of the gadget and its prospects for doctors and patients.
- FabLab University ITMO: DIY-co-working for creative people - show what's inside . FabLab is a small workshop where students create various parts and devices for research projects. We show the equipment they use: 3D printers, saws and CNC machines. Also we will tell about the projects implemented in the FabLab, for example about the SMARR robot based on VR and AR.
- How ITMO University works: a tour of our cyber-physical systems laboratory . We show what the laboratory looks like and what the students do inside its walls. Attention: there are many photos in the article.
- Mechanized hands and manipulators - what the laboratory of robotics at ITMO University does . Another photo tour - this time with robotics. We show the tools: industrial robotic manipulators, robotic gripping devices and a robotic model of a surface vessel.
Source: https://habr.com/ru/post/447036/
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