Today, the Vedomosti newspaper published a really burning material about the Internet startup SUP-Fabrik, which is ready to invest tens of millions of dollars in the Russian blogosphere. The startup was created quite recently, and Anton Nosik, a well-known Internet activist, is actively involved in its activities.
In the article
“Entertainment from Mamut” it is reported that the famous Russian businessman and millionaire Alexander Mamut together with his partner Andrew Paulson created the company SUP-Fabrik specifically for activities in the Russian blogosphere. Partners are ready to invest in the business tens of millions of dollars, and the head of the company is Anton Nosik.
Anton Nosik quickly
commented on this article and pointed out a number of inaccuracies in the material in a very sharp form. He stated that he was really involved in the project, but was by no means its head.
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So, what is this mysterious startup SUP-Fabrik and what does it do? After Anton Nosik's commentary, we will try to separate the wheat from the chaff and sort it all out.
The SUP-Fabrik project was really created by a group of investors with the participation of Mamut and Paulson. According to Anton Nosik, the project is dedicated to “everything related to the blogosphere”. It is reliably known that SUP-Fabrik has made an offer to sell the business to
Liveinternet blogging service owner Hermann Klimenko, but the deal has not yet been completed. By the way, Liveinternet is the second most popular blogger platform in Runet after
Livejournal .
It is possible that on the basis of Liveinternet SUP-Fabrik company is going to build its own business. The newspaper "Vedomosti" writes that contextual advertising will be its main income.
Another fact: the startup SUP-Fabrik began
recruiting in Moscow. The day before the article was published in Vedomosti, Headhunter had posted MySQL database administrator jobs, C / C ++ programmers (under * nix), and Perl programmers. “Andrew Paulson is launching a new high-budget Internet entertainment portal project to the Russian market,” reads the job description. - The project attracted tens of millions of dollars in investment and one of the most successful professionals from America, England, France and Russia. The office of our team is located in the penthouse of the Smolensky passage. ”
At the same time, Anton Nosik categorically denies the fact that SUP-Fabrik is creating its own entertainment portal. Like, this definition is a mistake of the HR department. According to him, SUP-Fabrik is at an early stage of the organization and is now repairing an office in the Smolensk passage more than 500 square meters. m and recruiting staff. Anton Nosik also said that SUP-Fabrik is ready to buy any project or team that works on the Russian Internet.
Despite all the hype, still SUP-Fabrik activities are covered in darkness. Probably, some official information will appear later, when (if) the transaction for the purchase of Liveinternet will be completed. One thing is clear: big money flowed into the Russian Internet again. Only now the object of multi-million investments is not the portals, but the blogosphere.